How Wells Surpassed RFP Goals Using Breakthrough’s Innovative Freight Solutions

Join an exclusive behind-the-scenes conversation with Wells Enterprises, the world’s largest family-owned ice cream producer, as they share how they partnered with Breakthrough, a strategic transportation management provider, to help optimize their fuel and freight management strategies.

Through this collaboration, Wells achieved cost savings in their RFP, surpassing their initial goal and delivering an impressive ROI with post-bid compliance monitoring. Wells also reduced fuel costs through a market-based fuel reimbursement program developed to account for the time, price, tax, and geography of each freight movement.

Through a strategic partnership with Breakthrough, Wells:

• Developed a strategic bid process to pinpoint areas for improvement and implemented effective solutions.
• Optimized their asset-broker carrier mix to achieve a balance between cost & service.
• Identified the most efficient routes for each shipment, reducing transit times and minimizing fuel consumption and emissions.
• Monitored their routing guide and performance against the plan post-bid to ensure compliance and address any deviations proactively.

Learn more about Wells' journey by signing up for the webinar today!

Sponsored by:

Moderator: Brian Straight, Editor in Chief, Supply Chain Management Review
Recording Date: February 25, 2025
Panelists: Jared Spude, VP of Freight Solutions, Breakthrough
Anna Howard, Director of Distribution Network Strategy & Optimization, Wells Enterprises

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