As noted in our news section, the Retail Industry Leaders Association (RILA), has recently come out with a report on imperatives that will be critical to retail success moving forward.
For Todd Vasos, CEO, Dollar General, that means that some e-commerce priorities that were previously five years out are now more of a three-year horizon.
“We need to more quickly understand how to satisfy that consumer and accelerate our timelines accordingly,” he adds.
For Mary Dillon, CEO, Ulta Beauty, Both experiences and fulfillment are important uses for brick-and-mortar stores.
“We will continue to evolve the role of the store on our continued omnichannel strategy evolution,” she says.
Other insights from CEOs in the report include the following:
“Our digital platform is the front door of our store. Customers are taking us down that path—purchasing online and using online platforms as the start of the shopping experience, even if it ends in the physical world.” —Craig Menear, CEO at The Home Depot
“Being a purpose-led brand always starts with the ‘why’ behind what we are doing. People will not only buy from but also buy into brands that stand up for their values.” —Javier Quiñones, President and CSO, IKEA US
“Corporate social responsibility covers a huge range of business activities and has now come of age. Companies now really do walk the walk in their commitment to the communities they serve, the environment, and their people; and take steps to monitor and evaluate their performance and achievements in those areas. This is now a function that is at the heart of every business.” —Alex Gourlay, Co-COO, Walgreens Boots Alliance
“The days of only one function driving any successful initiative are behind us. Everything we do requires strong coordination of cross-functional teams – from digital to store operations to merchants and more, everyone plays an integral role. And it all starts with a clear understanding of consumer expectations and the right prioritization.” —Brian Cornell, Chairman and CEO, Target
“How well you create a value proposition is the cornerstone of the brand’s ability to survive.” —Kevin Holt, CEO, Ahold Delhaize USA
Erik Nordstrom, CEO, Nordstrom, may sum it up best by observing that all retail supply chain managers must deal with disruption as it evolves:
“But the takeaway is that our businesses have to be agile and flexible,” he concludes.
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