Procurement’s Moneyball Moment: Connecting Strategy, Sourcing, and Supply Chain Reality

BROADCAST: June 30, 2026
TIME: 2:00 PM EDT/11:00 AM PDT

Category strategies often die in static slide decks, leaving sourcing teams to rely on manual spreadsheets, intuition and now generic LLMs. This "Strategy-to-Execution Gap" leaks millions in margin.

Join Jacob Gorm Larsen, Founder, Moneyball CPH and experts from Coupa for a practitioner’s guide to building a connected intelligence loop that turns strategic intent into mathematical execution.

• Well-informed and Implementation Ready Category and Suppler Strategy: Move beyond "Hero Culture" with AI-guided workflows that transform consulting frameworks (Kraljic, Five Forces) into executable sourcing and supply chain constraints.

• Multi-attribute Sourcing Optimization Solve the "Quadrillion Permutation Problem" using combinatorial optimization and game theory to evaluate millions of award scenarios across cost, risk, and ESG.

• Operational Reality through Supply Chain Optimization: Ground your awards in operational reality by using Digital Twins to model network constraints and "what-if" disruptions before they hit production.

Procurement, sourcing and in-bound supply chain and logistics executives will learn about real-life customer examples across multiple industries.

The Result: An adaptive procurement operation where every sourcing decision is strategically informed, mathematically optimized, and operationally resilient.
 

SPEAKERS:

Jacob Gorm Larsen, Founder, Moneyball CPH; Nari Viswanathan, Head of Product Marketing, Supply Chain and Direct Spend, Coupa Software and Andrew Speck RVP, Category Management Center of Excellence, Coupa Software

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