Pandora Boosts Online Sales e-Commerce with IBM Sterling Supply Chain Software

IBM has worked with Pandora, a leading designer, manufacturer and marketer of hand-finished jewelry to help Pandora transform and scale its global omnichannel eCommerce capabilities with IBM Sterling Order Management, spokesmen contend.

Pandora, one of the world’s largest jewelry brands was able to keep up with the demands of the doubling of its online sales in 2020 and is now leading the jewelry industry with improved real-time inventory visibility to better manage growing demand, said spokesmen.

Pandora’s focus on innovating new customer experiences included IBM Sterling Order Management to help to increase the company’s supply chain resiliency and business agility, and better mitigate disruptions and risk. By automating more of their order orchestration across channels, they have opportunity to also improve the sustainability and resiliency of their supply chain operations with more efficient delivery.

“Over the past couple of years, Pandora has made significant investments in digital capabilities and data, and we have consolidated, simplified and modernized the technology stack to bring digital and store technology closer together and closer to the customer,” said Jim Cruickshank, VP of Digital Development & Retail Technology, Pandora. “Our mission is about creating a personal experience and we’ve instituted massive platform changes with IBM Sterling and Salesforce to enable new digital-first capabilities that are much more individualized, localized and connected across channels and markets.”

Cruickshank told SCMR in an interview that during the pandemic flexibility has been key for Pandora.

“We were fortunate that our digital landscape was ready to take on the increased online traffic when the stores closed so we could provide the same level of service to our customers as if they were visiting us in the stores,” said. “We had the required systems in place that enabled our customers a smooth online shopping experience as well as manpower to support with packing and distribution of the online orders. In addition by owning and operating the greatest part of our supply chain, from design through crafting, distribution and sale of our products, we were able to manage the flow without big challenges during the pandemic.”

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