• PLUS 

Desigual’s multi-stranded approach to omni-channel

Transitioning to an omni-channel supply chain undoubtedly brings many challenges for retailers.

Subscriber: Log Out

Sorry, but your login has failed. Please recheck your login information and resubmit. If your subscription has expired, renew here.

This is an excerpt of the original article. It was written for the May-June 2016 edition of Supply Chain Management Review. The full article is available to current subscribers.

May-June 2016

The procurement function is at an inflection point.” So begins “The reinvention of procurement," an article by Jonathan Hughes and Danny Ertel, partners at the Boston-based consulting firm Vantage Partners. The authors argue that while many leading companies have transformed their procurement organizations into a linchpin of their enterprise strategy, far too many others remain trapped by procurement models that are out of date in today’s fastpaced economy, where the acquisition of innovation, collaboration, services and solutions is more important than transactions based on the lowest cost per unit. Reinvention is a fitting theme for…
Browse this issue archive.
Already a subscriber? Access full edition now.

Need Help?
Contact customer service
847-559-7581   More options
Not a subscriber? Start your magazine subscription.

Transitioning to an omni-channel supply chain undoubtedly brings many challenges for retailers. However, omni-channel is also a major source of supply chain innovation (see Figure 1). The journey involves multiple changes that are forcing companies to rethink the way they design, build, implement, and manage global supply chains, as well as how they relate to key supply chain players.

Fashion company Desigual is deep into its migration to an omni-channel model. The transition is on track for a successful completion and the strategy has already spawned a number of innovative approaches that will benefit its business. These include two areas of fundamental change. One concerns operational activities such as inventory management, as well as broad logistics transformations that are making the company more flexible and agile. The second area pertains to redefining Desigual’s customer relationships, again, under the premise of leveraging the company’s unique brand.

Distinctive style

Desigual was created in Barcelona, Spain, in 1984 by entrepreneur Thomas Meyer. The company now has nearly 5,000 employees, and in 2015 reported annual sales of 933 million euros.

This complete article is available to subscribers only.
Click on Log In Now at the top of this article for full access.
Or, Start your PLUS+ subscription for instant access.

SC
MR

Sorry, but your login has failed. Please recheck your login information and resubmit. If your subscription has expired, renew here.

From the May-June 2016 edition of Supply Chain Management Review.

May-June 2016

The procurement function is at an inflection point.” So begins “The reinvention of procurement," an article by Jonathan Hughes and Danny Ertel, partners at the Boston-based consulting firm Vantage Partners.…
Browse this issue archive.
Access your online digital edition.
Download a PDF file of the May-June 2016 issue.

Download Article PDF

Transitioning to an omni-channel supply chain undoubtedly brings many challenges for retailers. However, omni-channel is also a major source of supply chain innovation (see Figure 1). The journey involves multiple changes that are forcing companies to rethink the way they design, build, implement, and manage global supply chains, as well as how they relate to key supply chain players.

Fashion company Desigual is deep into its migration to an omni-channel model. The transition is on track for a successful completion and the strategy has already spawned a number of innovative approaches that will benefit its business. These include two areas of fundamental change. One concerns operational activities such as inventory management, as well as broad logistics transformations that are making the company more flexible and agile. The second area pertains to redefining Desigual's customer relationships, again, under the premise of leveraging the company's unique brand.

Distinctive style

Desigual was created in Barcelona, Spain, in 1984 by entrepreneur Thomas Meyer. The company now has nearly 5,000 employees, and in 2015 reported annual sales of 933 million euros.

SUBSCRIBERS: Click here to download PDF of the full article.

SC
MR

Latest Resources
Skills Report 2025: Supply chain and procurement trends
What are the biggest challenges facing supply chain and procurement leaders right now? Get the details in this just-released research brief.
Download

Subscribe

Supply Chain Management Review delivers the best industry content.
Subscribe today and get full access to all of Supply Chain Management Review’s exclusive content, email newsletters, premium resources and in-depth, comprehensive feature articles written by the industry's top experts on the subjects that matter most to supply chain professionals.
×

Search

Search

Sourcing & Procurement

Inventory Management Risk Management Global Trade Ports & Shipping

Business Management

Supply Chain TMS WMS 3PL Government & Regulation Sustainability Finance

Software & Technology

Artificial Intelligence Automation Cloud IoT Robotics Software

The Academy

Executive Education Associations Institutions Universities & Colleges

Resources

Podcasts Webcasts Companies Visionaries White Papers Special Reports Premiums Magazine Archive

Subscribe

SCMR Magazine Newsletters Magazine Archives Customer Service

Press Releases

Press Releases Submit Press Release