Talking Supply Chain Podcast: The customer-centric supply chain
On this episode, Steven A. Melnyk discusses why the customer, rather than cost, is the future of supply chain. SCMR’s Editorial Director Bob Trebilcock hosts.
On this episode of Talking Supply Chain, Steven A. Melnyk explains why supply chain managers need to put the customer at the center of their supply chains.
On this episode of Talking Supply Chain, Steven A. Melnyk explains why supply chain managers need to put the customer at the center of their supply chains.
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Listen to this episode of Talking Supply Chain wherever you get your podcasts.
Most of today’s supply chain managers were trained to do two things: Fight fires and cut costs. But when your whole focus is on cost cutting and efficiency, it’s easy to lose sight of the reasons supply chains exist in the first place: To enable a business strategy and serve the customer.
As research conducted by Michigan State professor Steven A. Melnyk and his colleagues reveals: It’s time to tear down the wall between the customer and the supply chain and align supply chain capabilities with customers’ expectations.
On this episode of Talking Supply Chain, Melnyk explains why supply chain managers need to put the customer at the center of their fulfillment strategies as well as the capabilities need to make the switch from a cost-focused supply chain to a customer-centric supply chain.
Be sure to listen wherever you get your podcasts.
Click on the link to read the article on this topic co-authored by Steven A. Melnyk on SCMR.com.
This is our third episode in our supply chain of the future series. You can listen to the first two episode by clicking on the links below.
The Lure Of Preferential Treatment
Let’s Get Strategic
About the Author
Bob Trebilcock Bob Trebilcock is the editorial director for Modern Materials Handling and an editorial advisor to Supply Chain Management Review. He has covered materials handling, technology, logistics, and supply chain topics for nearly 40 years. He is a graduate of Bowling Green State University. He lives in Chicago and can be reached at 603-852-8976.Subscribe to Supply Chain Management Review Magazine!
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Article Topics
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