Listen to this episode of Talking Supply Chain wherever you get your podcasts.
A supply chain manager in the alcoholic beverage space recently described how his supply chain was evolving from a high-volume, low-cost, one-size-fits-all approach to fulfillment and delivery into one in which new digital capabilities allowed it to customize the order fulfillment process for nearly every customer. His point: The supply chain is evolving from one focused solely on cost, to one focused on delivering a customer experience.
On this episode of Talking Supply Chain, Michigan State professor Steven A. Melnyk explains why supply chain managers of the future will need to deliver a customer experience, along with the goods. Are you experienced?
Be sure to listen wherever you get your podcasts.
Click on the link to read the article on this topic co-authored by Steven A. Melnyk on SCMR.com.
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About the Author
Bob Trebilcock, MMH Executive Editor and SCMR contributor
Bob Trebilcock is the editorial director for Modern Materials Handling and an editorial advisor to Supply Chain Management Review. He has covered materials handling, technology, logistics, and supply chain topics for nearly 40 years. He is a graduate of Bowling Green State University. He lives in Chicago and can be reached at 603-852-8976.
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