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Supply Chain Control Towers Help Organizations Respond to New Pressures

Cloud Computing, Big Data, and Mobility have the potential to transform our concept of the supply chain in general and the Supply Chain Control Tower in particular.

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This is an excerpt of the original article. It was written for the July-August 2014 edition of Supply Chain Management Review. The full article is available to current subscribers.

July-August 2014

LEGACY Supply Chain Services has made company culture the centerpiece of how it drives innovation, efficiency, and the creation of value for its customers. Is it a model that others should replicate?
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Every once in a while, technology takes a great leap forward. We witnessed it with the steam engine, electricity, and the Internet; now we see it with technologies descended from the Internet, chiefly Cloud Computing, Big Data, and Mobility.

Taken together, these technologies have the potential to transform our concept of the supply chain in general and the Supply Chain Control Tower in particular. That is vitally important, because supply chains are under extraordinary pressure from many fronts.

Much of this pressure comes from the end consumer, who has been conditioned by the success of Internet-based companies such as Amazon to expect a wide range of product choices, an enjoyable, personalized shopping experience, and a high level of service. As a result, companies are scrambling to shorten the life cycle of products; compress manufacturing and delivery times; and get closer to the customer, not just in terms of product delivery (although that remains crucially important) but in terms of knowing the customer’s wants and needs, to and including anticipating what the customer may want in the future—even before the customer realizes what they want.

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From the July-August 2014 edition of Supply Chain Management Review.

July-August 2014

LEGACY Supply Chain Services has made company culture the centerpiece of how it drives innovation, efficiency, and the creation of value for its customers. Is it a model that others should replicate?
Browse this issue archive.
Access your online digital edition.
Download a PDF file of the July-August 2014 issue.

Every once in a while, technology takes a great leap forward. We witnessed it with the steam engine, electricity, and the Internet; now we see it with technologies descended from the Internet, chiefly Cloud Computing, Big Data, and Mobility.

Download Article PDF

Taken together, these technologies have the potential to transform our concept of the supply chain in general and the Supply Chain Control Tower in particular. That is vitally important, because supply chains are under extraordinary pressure from many fronts.

Much of this pressure comes from the end consumer, who has been conditioned by the success of Internet-based companies such as Amazon to expect a wide range of product choices, an enjoyable, personalized shopping experience, and a high level of service. As a result, companies are scrambling to shorten the life cycle of products; compress manufacturing and delivery times; and get closer to the customer, not just in terms of product delivery (although that remains crucially important) but in terms of knowing the customer’s wants and needs, to and including anticipating what the customer may want in the future—even before the customer realizes what they want.

SUBSCRIBERS: Click here to download PDF of the full article.

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About the Author

Sarah Petrie, Executive Managing Editor, Peerless Media
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I am the executive managing editor of two business-to-business magazines. I run the day-to-day activities of the magazines and their Websites. I am responsible for schedules, editing, and production of those books. I also assist in the editing and copy editing responsibilities of a third magazine and handle the editing and production of custom publishing projects. Additionally, I have past experience in university-level teaching and marketing writing.

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