Shelf-Level Collaboration Should be seen as Foundational to Omni-channel Initiatives

The hottest trend in supply chain management is omni-channel. Five years ago it was shelf-level collaboration. But really, these initiatives should be seen as mutually reinforcing.

Omni-channel is retailing is based on providing consumers with a better shopping experience by leveraging both stores and the e-commerce channel. The idea is that a customer should be able to go to a store, see something they like, and order it for home delivery; or order the item online and pick it up at a store; etc. There are many different product flow paths that cross sales channels that are possible.

For the rest of the article:  http://logisticsviewpoints.com/2014/08/18/shelf-level-collaboration-should-be-seen-as-foundational-to-omni-channel-initiatives/

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