eBay Enterprise and Innotrac Merge to Become Radial

The planned merger of Innotrac and eBay Enterprise has been completed, thereby expanding the range of some retail supply chains under the new name, Radial.

Company spokesmen noted that Radial's global platform combines decades operations experience with its technology platform to meet rising consumer demands. Among Radials' customers are DSW, GameStop, Shoe Carnival and Destination XL.

A recent report from Forrester Research found that 49 percent of online retailers will invest anywhere from $500,000 to more than $20 million in ecommerce technology to try and satisfy customers' expectations of “buy anywhere, pick up anywhere, return anywhere.” However, as recent earnings and media reports have highlighted, even leading retailers are struggling to deliver compelling, profitable omnichannel experiences.

“Despite allocating significant resources to omnichannel, many retailers have not evolved fast enough to keep pace with their customers' demands and expectations,” said Tobias Hartmann, President of Radial. “Radial empowers brands to take down the ‘walls' between their physical and digital stores, giving them an advantage to acquiring and retaining customers by delivering the type of personalized experiences that keep them coming back for more.”

Radial's Chief Product and Strategy Officer Stefan Weitz told SCMR in an interview that last November, eBay Inc. sold its eBay Enterprise business (formerly known as GSI Commerce) to a group of buyers led by Sterling Partners and the Permira Funds for $925 million.

“Just five short months later, eBay Enterprise and Innotrac are now Radial, the largest omnichannel commerce technology and operations provider,” he added.

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