Creating a Demand Planning System Worthy of the Digital Supply Chain

History is a poor predictor of future sales in today’s fast-moving world. Yet many companies still rely on traditional demand planning systems such as time-series analysis to create forecasts. Increased dependence on new products and promotions to drive growth further compounds the problem.

There are, however, some bright spots as leaders have begun to embrace new demand sensing technology to capture and analyze the abundance of real-time data in the digital supply chain.

In this special webinar we’ll explore:

• Cognitive biases in large organizations that are a barrier to progress
• Radical market changes that make traditional planning tools ineffective, but offer an abundance of valuable data
• Benefits of a next-generation system that augments statistical engines with innovative pattern recognition and automation capabilities
• How a new generation of demand forecasting is leading the future supply chain

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