Where Are My Disinfectant Wipes and My New Laptop?

Now is the time to fix things. Now is the time to imagine and plan for disruptions, identify risks, and have executable alternatives should disaster strike again.

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There are persistent critical shortages of PPE supplies all across America and the shortages are becoming worse as the Covid19 virus spikes again in so many states.

Although toilet paper seems to be appearing again on grocery shelves, disinfectant wipes are still out of stock everywhere – after seven months of shortages (my pet peeve these days). It’s just unbelievable that simple products cannot be adequately produced, fill the supply chains, and be available to consumers, even with the huge spike in demand.

As a supply chain professional and consumer, I am confounded - how difficult can it be? Production of these products just isn’t that complex. Surely this is an indication of broken supply chain processes and inflexibility of producers.

Laptop Shortages

I was surprised to learn from a colleague working in the computer industry, that there is also a huge shortage of laptop computers. Keeping up with demand has been a real struggle for months. A lot of the additional demand is coming from people who are now working from home, and from school districts attempting to buy low-end laptops for students who would not otherwise have access to internet learning. Laptop shortages are slightly more understandable as computers are more complex, highly-engineered, and component parts are globally sourced. But even here, it is astonishing that after seven months, supply cannot keep up with demand.

Covid19 hit China first and caused disruptions in factories all across China in the first few months of 2020. The last big shipments of laptops were shipped towards the end of February as computer manufacturers used up their on-hand parts inventories are could not source any more parts from shut-down factories across China. Electronic parts factories ground to a halt as the Chinese government tried to control the spread of the virus. Factories started reopening on a limited scale in April. Meanwhile, increasing demand, especially in the U.S., created enormous backlogs that are still unfulfilled.

Wake-up Call – We Must Do Better

These shortages, whether for simple or complex products should be a wake-up call for supply chain professionals. We haven’t done our jobs effectively. We haven’t adequately planned for “black swan” events or big swings in demand whether negative or positive. We are failing or customers.

Now is the time to fix things. Now is the time to imagine and plan for disruptions, identify risks, and have executable alternatives should disaster strike again. It’s time to get serious and consider:

  • Supplier risk – is the supplier sole-source and there are no others? Or could we develop a second source?  Is the supplier financially viable and what are the warning signs when things are about to go bad? What other risks can be identified with suppliers (large and small) that make our supply chains vulnerable?  Is there software available that can help us?
  • Capacity risk – are you capable of scaling up should demand spike? Could you scale back, cut costs, and still survive when demand unexpectedly takes a nosedive? What is your Plan A and Plan B and Plan C for downsizing or upsizing? Could you use contract manufacturers to address positive or negative variability in demand?
  • Disaster risk – what is the risk of a natural disaster such as a fire, flood, hurricane, or earthquake?  Some of these things are predictable based on weather forecasts. But what about a pandemic?  Simply because a disaster is unpredictable, doesn’t mean you should ignore planning for it. What is your Plan A or Plan B or Plan C for “black swan” events?
  • Political risk – politicians can cause all kinds of havoc and risk, and elections typically signal changes in industrial policies. Be sure you identify and include the political risk of every country where you source or operate. Consider alternate global manufacturing locations, including the US, to ramp up or ramp down as needed.

Last, be sure you are updating your plans annually. Talk to other companies in your industry about their disaster planning. Look for best practices and good ideas from other companies and incorporate these into your own plan. We must do better to prepare for the next disaster because it will surely come.


               

SC
MR

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About the Author

Rosemary Coates, Executive Director
Rosemary Coates's Bio Photo

Ms. Coates is the Executive Director of the Reshoring Institute and the President of Blue Silk Consulting, a Global Supply Chain consulting firm. She is a best-selling author of five supply chain management books including: 42 Rules for Sourcing and Manufacturing in China and Legal Blacksmith - How to Avoid and Defend Supply Chain Disputes. Ms. Coates lives in Silicon Valley and has worked with over 80 clients worldwide. She is also an Expert Witness for legal cases involving global supply chain matters. She is passionate about Reshoring.

View Rosemary's author profile.

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