RR Donnelley survey identifies supply chain leaders’ preferred paths to the future

From AI to reengineering, survey identifies how leaders are preparing their supply chains or the future

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A new report from RR Donnelley attempts to break down the readiness of the supply chain for the future, and it has produced some interesting nuggets of interest to leaders.

Among the biggest surprises is that while artificial intelligence is rapidly gaining traction, investment is specifically taking place in near-term technologies such as real-time visibility, scanning codes, and predictive analytics. Of those using AI, 59% said they are utilizing it for supply forecasting operations.

And, as nearshoring and reshoring continue to dominate global trade headlines, and President-elect Donald Trump floats widespread tariffs, 97% of survey respondents plan to reengineer their supply chain in the next two years, with 30% planning a “total and complete reengineering.” As part of this, 69% of respondents are developing new relationships with alternative suppliers, 67% are increasing domestic sourcing, and 52% are seeking dual sourcing from geographically dispersed suppliers.

“Supply chain leaders are not just adapting, they are completely transforming their approaches to secure a more stable future,” said John Marrow, president, Supply Chain Solutions, RRD. “Our report shows that while challenges remain, the right mix of innovation, risk management and proactive re-engineering can turn these challenges into opportunities for growth and resilience.”

Inside the report

The Future-Ready Supply Chain report revealed that 93% of supply chain leaders are at least somewhat confident in their resilience against future disruptions, with 66% saying they are very confident.

The report, which surveyed over 300 supply chain decision-makers, highlights key strategies businesses are using to build stronger, more adaptive supply chains.

While talent shortages remain a concern, the report found inflation and price fluctuations are greater concerns in the future.

According to the report, when implementing AI, supply chains are using it for:

  • Supply forecasting (59% of respondents using AI)
  • Visibility and tracking (56%)
  • Optimizing operations (56%)
  • Demand forecasting for kitting (57%)

Additionally, 60% plan to implement advanced order management systems over the next two years.

Sustainability continues to be an area of investment, with 50% investing in logistics, 41% in sourcing of components and/or raw materials, and 41% in supplier relationships.

Supply chain revamps

Nearly all respondents noted an interest in supply chain reengineering. Digging into the data a little deeper, RRD found the reasons for this included customer demand for a wider range of products (43%), rising transportation costs (42%) and enhanced supply chain visibility and control (42%).

Obstacles to this process noted by respondents included high upfront costs, potential disruption to current operations, and integration challenges with existing systems.

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A new report from RR Donnelley attempts to break down the readiness of the supply chain for the future, and it has produced some interesting nuggets of interest to leaders.
(Photo: Getty Images)
A new report from RR Donnelley attempts to break down the readiness of the supply chain for the future, and it has produced some interesting nuggets of interest to leaders.
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About the Author

Brian Straight, SCMR Editor in Chief
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Brian Straight is the Editor in Chief of Supply Chain Management Review. He has covered trucking, logistics and the broader supply chain for more than 15 years. He lives in Connecticut with his wife and two children. He can be reached at [email protected], @TruckingTalk, on LinkedIn, or by phone at 774-440-3870.

View Brian's author profile.

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