No question about it, we have a lot of sophisticated and veteran supply chain professionals who read SCMR. Certainly, over the course of their careers, these individuals have demonstrated a knowledge and mastery of the fundamentals of our profession. But interestingly, every time we run an article that covers the basics of supply chain management—or conduct a reader survey of topics of interest—we’re pleasantly surprised by the overwhelmingly positive response the “fundamentals” receive.There’s got to be a reason for this counterintuitive result. I haven’t put it to deep analysis yet, but it’s logical that information on the basics is obviously important to persons new to the profession or those who have entered the supply chain space from another business discipline such as marketing or finance. As for the readers who have been in the field for a while, my sense is that they are always interested in revisiting the fundamentals as a way of affirming that their tactics and strategies are well grounded. Not a subscriber?

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