Listen to this episode of Talking Supply Chain wherever you get your podcasts.
A supply chain manager in the alcoholic beverage space recently described how his supply chain was evolving from a high-volume, low-cost, one-size-fits-all approach to fulfillment and delivery into one in which new digital capabilities allowed it to customize the order fulfillment process for nearly every customer. His point: The supply chain is evolving from one focused solely on cost, to one focused on delivering a customer experience.
On this episode of Talking Supply Chain, Michigan State professor Steven A. Melnyk explains why supply chain managers of the future will need to deliver a customer experience, along with the goods. Are you experienced?
Be sure to listen wherever you get your podcasts.
Click on the link to read the article on this topic co-authored by Steven A. Melnyk on SCMR.com.
SC
MR
Latest Supply Chain News
Latest Resources
Explore
Latest Supply Chain News
- AI-powered supply chains require work redesign, not just process automation
- Look who’s calling (from Mexico): Gang members deported from the U.S.
- Why procurement pricing breaks in cloud ERP migrations
- NextGen 2026 Keynotes announced
- How Do You Really Do It?: Get ROI from digital transformation
- How industrial real estate decisions are shaping supply chain performance
- More latest news
Latest Resources
About the Author
Bob Trebilcock, MMH Executive Editor and SCMR contributor
Bob Trebilcock is the editorial director for Modern Materials Handling and an editorial advisor to Supply Chain Management Review. He has covered materials handling, technology, logistics, and supply chain topics for nearly 40 years. He is a graduate of Bowling Green State University. He lives in Chicago and can be reached at 603-852-8976.
Follow SCMR on social media.
@SupplyChainManagementReview on Facebook
@SCMR on Twitter
SCMR on Linkedin
Subscribe
Supply Chain Management Review delivers the best industry content.
Editors’ Picks
