Definition
The supply chain as viewed from the customer’s perspective, focusing on entities that influence demand through product or service selection.
Learn more about Demand Chain
Supply chains create competitive advantage when they move beyond siloed operational metrics and align every supply, planning, manufacturing, and logistics decision directly to evolving business goals, customer expectations, and market strategy.
As world economies begin to exit the global recession, and consumer confidence begins to rebound, retailers across a wide variety of commodities are beginning to experience something that they haven’t felt in a few years – consumer demand
