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Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

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Magazine Archives

November 2012

November 2012

We’ve all heard about the advantage of being a preferred customer to your buyers. Now we learn that it’s just as important to become a good customer to your key suppliers. This article explains the benefits of becoming a preferred customer and lays out the actions needed to become one.
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November 2012

November 2012

We’ve all heard about the advantage of being a preferred customer to your buyers. Now we learn that it’s just as important to become a good customer to your key suppliers. This article explains the benefits of becoming a preferred customer and lays out the actions needed to become one.

Download Issue PDF.
Read the Digital Edition.



Top Story

The Wisdom of Becoming a Preferred Customer
Research and experience tells us that satisfied suppliers are more willing to provide preferential treatment to customers—treatment that can lead directly to market advantage. But what does it take to become a “preferred customer” and capture that edge?

November 2012 Features

10
The Wisdom of Becoming a Preferred Customer
Research and experience tells us that satisfied suppliers are more willing to provide preferential treatment to customers—treatment that can lead directly...

20
Supply Chain Visibility: More Trust than Technology
Achieving supply chain visibility has been an elusive quest for many companies. Simply throwing more data or technology at the problem has...

26
Why Working Capital Should Matter to You
Working capital is one of the most powerful and least understood drivers for supply chain managers to improve a company’s cash...

34
How Steelcase Took Control of Supply Risk
Operating in a dynamic global environment, Steelcase Inc. recognized it needed to get a better handle on supply risk. The solution was...

42
Open Innovation: Putting External Knowledge to Work
Innovation is no longer the sole preserve of the R&D department. These days, companies draw practical inspiration and profitable ideas from...

Latest Whitepaper
Plan. Manage. Recover. The power of risk management and resilience.
Savvy supply chain managers are putting risk management at the top of their to-do lists, planning for the recovery following inevitable disruptions.
Download Today!
From the September-October 2017
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Latest Webcast
Managing for Supply Chain Excellence
This webinar introduces a new framework to help supply chain leaders put structure around essential performance drivers like resource management and investment, as well as talent development.
Register Today!
EDITORS' PICKS
“Trusted IoT Alliance” Recently Launched to Unite Supply Chain Industry
Open source working group made up of large public and private companies, regulated entities, and...
Helping Supply Chain Managers Navigate the New Ocean Cargo Marketplace
Be carrier friendly: use electronic portals, load legal weights, meet required regulatory or...

Inmarsat Study Finds IoT Gaps in Supply Chains
As reported here recently, IoT promises to completely transform the transportation industry, making...
Manhattan Transportation Management Enhancements Announced
Part of the recently announced Manhattan Active Supply Chain Solution suite.