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Magazine Archives

November 2012

November 2012

We’ve all heard about the advantage of being a preferred customer to your buyers. Now we learn that it’s just as important to become a good customer to your key suppliers. This article explains the benefits of becoming a preferred customer and lays out the actions needed to become one.
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November 2012

November 2012

We’ve all heard about the advantage of being a preferred customer to your buyers. Now we learn that it’s just as important to become a good customer to your key suppliers. This article explains the benefits of becoming a preferred customer and lays out the actions needed to become one.

Download Issue PDF.
Read the Digital Edition.



Top Story

The Wisdom of Becoming a Preferred Customer
Research and experience tells us that satisfied suppliers are more willing to provide preferential treatment to customers—treatment that can lead directly to market advantage. But what does it take to become a “preferred customer” and capture that edge?

November 2012 Features

10
The Wisdom of Becoming a Preferred Customer
Research and experience tells us that satisfied suppliers are more willing to provide preferential treatment to customers—treatment that can lead directly...

20
Supply Chain Visibility: More Trust than Technology
Achieving supply chain visibility has been an elusive quest for many companies. Simply throwing more data or technology at the problem has...

26
Why Working Capital Should Matter to You
Working capital is one of the most powerful and least understood drivers for supply chain managers to improve a company’s cash...

34
How Steelcase Took Control of Supply Risk
Operating in a dynamic global environment, Steelcase Inc. recognized it needed to get a better handle on supply risk. The solution was...

42
Open Innovation: Putting External Knowledge to Work
Innovation is no longer the sole preserve of the R&D department. These days, companies draw practical inspiration and profitable ideas from...

Latest Whitepaper
The Digital Supply Network: The Era of Supply Chain Visibility and Tracking
Supply chain innovation will determine which companies succeed as traditional practices are disrupted.
Download Today!
From the December 2018
This is a comprehensive guide to services, products and educational opportunities targeted specifically to supply chain professionals.
The Common Pitfalls of Demand Planning
Storm Clouds on the Horizon for Supply Chain Operations?
View More From this Issue
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Latest Webcast
Leveraging the Internet of Things (IoT) in Manufacturing
Is Digital Transformation a risk or an opportunity? This webinar will detail Manufacturing industry challenges and how using IoT can address these challenges through optimizing logistics, improving processes and gaining meaningful insights.
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EDITORS' PICKS
Global Kuehne + Nagel Indicators Signal Global Supply Chain Resilience
So far this year, international merchandise trade has risen by 10.6%. Emerging markets and North...
A.T. Kearney’s Global Business Policy Council Predictions Released
GBPC’s 10 major predictions, fleshed out in the study, are based on continuous scanning of the...

New Research Indicates Greener Supply Chains Mean More Profit
Transparency is key when selecting new suppliers as 85% of businesses want to achieve a...
New Survey Measures Potential Impact of Tariffs on U.S. Supply Chains
The proportion of total output produced abroad is meanwhile expected to rise very marginally.