Retail Delivery Fees Average 4x More Than What Shoppers Are Willing to Spend, Study Finds

Bringg, a leading Delivery Orchestration Platform, announced today the release of the Bringg Barometer 2020 State of Retail Report.

The report pairs original survey data of over 1,000 customers collected in cooperation with Google Surveys and compares it with an extensive evaluation of the delivery offerings of 50 top U.S. retailers.

Based on data from the last quarter of 2019, it sheds light on the gap between consumer expectations and retailers offerings, and how retailers can meet and exceed them in the future

Key Findings Include:

• To shoppers, speed and convenience (41%) are now almost as important as free delivery (56%)
• 5+ day delivery is unacceptable to 76% of shoppers, yet 1 in 5 retailers list this as their default option.
• Only 11% of shoppers start directly on a retail site. 53% of shoppers start their online shopping journeys with Amazon, while 22% start on Google.
• 60% of retail deliveries fail to meet customer expectations for speed

While retailers continue to struggle to meet customer expectations, 2020 offers a bright future to those who make the strategic investments necessary to adapt.

While offerings such as free standard shipping are now more a matter of survival than a differentiator, leveraging retail inventory for faster, well-priced local delivery can set retailers apart.
Closing this gap will set retailers apart and pave the way for greater competitiveness and market share.

“Our report reflects what we've been seeing in the field for some time,” said Guy Bloch, CEO of Bringg. “Retailers and delivery providers that are connecting, digitizing and optimizing their supply chains are able to offer better delivery experiences.”

According to Bringg, the imperative is clear:

“Retailers that address the gap between their delivery offerings and customer expectations in 2020 will enjoy stronger revenues, customer loyalty and sustainable growth.”

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