Supply Chain Control Towers Help Organizations Respond to New Pressures
Cloud Computing, Big Data, and Mobility have the potential to transform our concept of the supply chain in general and the Supply Chain Control Tower in particular.
Every once in a while, technology takes a great leap forward. We witnessed it with the steam engine, electricity, and the Internet; now we see it with technologies descended from the Internet, chiefly Cloud Computing, Big Data, and Mobility.
Taken together, these technologies have the potential to transform our concept of the supply chain in general and the Supply Chain Control Tower in particular. That is vitally important, because supply chains are under extraordinary pressure from many fronts.
Much of this pressure comes from the end consumer, who has been conditioned by the success of Internet-based companies such as Amazon to expect a wide range of product choices, an enjoyable, personalized shopping experience, and a high level of service. As a result, companies are scrambling to shorten the life cycle of products; compress manufacturing and delivery times; and get closer to the customer, not just in terms of product delivery (although that remains crucially important) but in terms of knowing the customer’s wants and needs, to and including anticipating what the customer may want in the future—even before the customer realizes what they want.
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Every once in a while, technology takes a great leap forward. We witnessed it with the steam engine, electricity, and the Internet; now we see it with technologies descended from the Internet, chiefly Cloud Computing, Big Data, and Mobility.
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Taken together, these technologies have the potential to transform our concept of the supply chain in general and the Supply Chain Control Tower in particular. That is vitally important, because supply chains are under extraordinary pressure from many fronts.
Much of this pressure comes from the end consumer, who has been conditioned by the success of Internet-based companies such as Amazon to expect a wide range of product choices, an enjoyable, personalized shopping experience, and a high level of service. As a result, companies are scrambling to shorten the life cycle of products; compress manufacturing and delivery times; and get closer to the customer, not just in terms of product delivery (although that remains crucially important) but in terms of knowing the customer’s wants and needs, to and including anticipating what the customer may want in the future—even before the customer realizes what they want.
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