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Global economies also include longevity

As the industrialized world gets older, there is a lot of potential in developing products for older populations. This will have profound implications for both future global demand and supply (especially with regard to looming labor shortages).

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This is an excerpt of the original article. It was written for the November 2023 edition of Supply Chain Management Review. The full article is available to current subscribers.

November 2023

Last month, I had the pleasure of attending the NextGen Supply Chain Awards in Chicago. It was my first time attending the conference, which was in its fifth year, and I came away impressed with both the content and the quality of professionals I met in Chicago. This year’s conference—Strategies for a Digital Future—featured nearly 50 speakers and included CEOs and senior vice presidents, founders and innovators, leading academics and researchers, and top consultants. Over two days of the event at the Chicago Athletic Association, we learned more about artificial intelligence and predictive analytics, robotics and machine learning, fulfillment…
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My last Insights column, “The longevity economy: Seniors need innovative supply chains,” discussed the implications to the U.S. economy from the aging and retirement of the Baby Boomers. This column will discuss the issue from a worldwide perspective.

U.S. Boomers need product innovation

The last column discussed that Boomer retirees will be more educated and wealthier, as well as live longer and healthier lives, than any other age cohort in U.S. history. Because of its size, the cohort’s contribution to the future U.S. economy, called the “longevity economy,” will be significant.

A telling statistic is that, according to the U.S. Census Bureau’s 2018 forecasts (up to the year 2060), the population of older adults (65 and older) will start to exceed children (younger than 19) by 2035. This is due to Boomers living longer, as well as younger generations of women having lower birth fertility rates (i.e., births per woman). Therefore, there will be fewer K-to-12 students than seniors over 65 for the first time in history, resulting in drastic changes to future market demand.

Thus, significant innovation will be required in products (i.e., goods and services) to meet that demand. Boomers will have longer retirements and require products that are tailored to meet their needs during various phases of their decline in physicality and mental acuity over time.

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From the November 2023 edition of Supply Chain Management Review.

November 2023

Last month, I had the pleasure of attending the NextGen Supply Chain Awards in Chicago. It was my first time attending the conference, which was in its fifth year, and I came away impressed with both the content and…
Browse this issue archive.
Access your online digital edition.
Download a PDF file of the November 2023 issue.

Download Article PDF


My last Insights column, “The longevity economy: Seniors need innovative supply chains,” discussed the implications to the U.S. economy from the aging and retirement of the Baby Boomers. This column will discuss the issue from a worldwide perspective.

U.S. Boomers need product innovation

The last column discussed that Boomer retirees will be more educated and wealthier, as well as live longer and healthier lives, than any other age cohort in U.S. history. Because of its size, the cohort’s contribution to the future U.S. economy, called the “longevity economy,” will be significant.

A telling statistic is that, according to the U.S. Census Bureau’s 2018 forecasts (up to the year 2060), the population of older adults (65 and older) will start to exceed children (younger than 19) by 2035. This is due to Boomers living longer, as well as younger generations of women having lower birth fertility rates (i.e., births per woman). Therefore, there will be fewer K-to-12 students than seniors over 65 for the first time in history, resulting in drastic changes to future market demand.

Thus, significant innovation will be required in products (i.e., goods and services) to meet that demand. Boomers will have longer retirements and require products that are tailored to meet their needs during various phases of their decline in physicality and mental acuity over time.

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About the Author

Larry Lapide, Research Affiliate
Larry Lapide's Bio Photo

Dr. Lapide is a lecturer at the University of Massachusetts’ Boston Campus and is an MIT Research Affiliate. He received the inaugural Lifetime Achievement in Business Forecasting & Planning Award from the Institute of Business Forecasting & Planning. Dr. Lapide can be reached at: [email protected].

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