Sustaining Competitive Advantage: The Salesperson’s critical value

Tuesday, January 9, 2024 · J. Ricky Fergurson, Tom Morgan, and Richard Tarpey
The ability to communicate and diffuse knowledge is critical to supply chain success, yet the utilization of salespeople as a communication conduit within the supply chain is surprisingly undervalued, exposing a critical opportunity.

Supplier Relationship Management: Supporting a new era for growth

Thursday, October 13, 2022 · Len DeCandia
In an unpredictable, customer-driven world, we are painfully learning the impact of ignoring enterprise-wide supplier relationships

The Customer is the Channel

Wednesday, January 5, 2022 · Mike Doherty and Ken Larson
How Princess Auto Ltd uses a consumer-driven, store-centric fulfillment model to plan and satisfy all customer demand.

It’s time to adopt a customer-centric attitude

Tuesday, July 6, 2021 · Yemisi Bolumole, Scott J. Grawe, John Caltagirone and Patricia J. Daugherty
Over the last year, customers have been forgiving when it comes to delays and missed expectations, but that goodwill won’t last forever. The best supply chains must put their customers at the center of their operations.

The lure of “earned preferential treatment”

Monday, March 1, 2021 · Steven A. Melnyk, Chris Peters, Tobias Schoenherr and Jason Miller
EPT is viewed as the reward for being a good customer. But what does it mean, and how do you achieve it for lasting results and competitive advantage?

Let’s talk about CRM Systems

Tuesday, September 4, 2018 · Dr. Larry Lapide
At industrial-product companies understanding sales activities is critical to developing them.



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