CRM

Sustaining Competitive Advantage: The Salesperson’s critical value

Tuesday, January 9, 2024 · J. Ricky Fergurson, Tom Morgan, and Richard Tarpey The ability to communicate and diffuse knowledge is critical to supply chain success, yet the utilization of salespeople as a communication conduit within the supply chain is surprisingly undervalued, exposing a critical opportunity.

Surprise! B2B Leaders Say Supply Chain Management Systems Are Most Important to the Customer Journey

Thursday, December 28, 2023 · Brian Straight A new survey found that 87% of B2B leaders say a supply chain management system is the most important solution to offering a frictionless digital purchasing journey to customers.

Supplier Relationship Management: Supporting a new era for growth

Thursday, October 13, 2022 · Len DeCandia In an unpredictable, customer-driven world, we are painfully learning the impact of ignoring enterprise-wide supplier relationships

The Customer is the Channel

Wednesday, January 5, 2022 · Mike Doherty and Ken Larson How Princess Auto Ltd uses a consumer-driven, store-centric fulfillment model to plan and satisfy all customer demand.

Supporting Micro and Small Business Through Supplier and Customer Relationship Management

Monday, August 2, 2021 · Rafael Grillo Illipronti Running out of cash is the main reason why micro and small enterprises (MSEs) face bankruptcy. Limited cash reserves also interfere with the companies’ profitability and growth potential.

It’s time to adopt a customer-centric attitude

Tuesday, July 6, 2021 · Yemisi Bolumole, Scott J. Grawe, John Caltagirone and Patricia J. Daugherty Over the last year, customers have been forgiving when it comes to delays and missed expectations, but that goodwill won’t last forever. The best supply chains must put their customers at the center of their operations.

The lure of “earned preferential treatment”

Monday, March 1, 2021 · Steven A. Melnyk, Chris Peters, Tobias Schoenherr and Jason Miller EPT is viewed as the reward for being a good customer. But what does it mean, and how do you achieve it for lasting results and competitive advantage?

Manufacturers and Supply Chain Managers Face Same Daunting Task: Building a Sales Workforce

Wednesday, March 6, 2019 · Patrick Burnson Oxford Economics has predicted that the amount of Baby Boomers in the global workforce would drop 9 percent between 2015 and 2020, from 31 percent in 2015 to 22 percent in 2020. Since then, a record 70 million baby boomers have retired. This has created a daunting new…

Let’s talk about CRM Systems

Tuesday, September 4, 2018 · Dr. Larry Lapide At industrial-product companies understanding sales activities is critical to developing them.