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The Socially Responsible Supply Chain: An Imperative for Global Corporations

Recent press reports about unsafe work conditions and the loss of life in apparel factories in Bangladesh have highlighted the need for greater oversight over sourcing in low cost countries. That is especially so for companies with a commitment to corporate social responsibility, or CSR. However, many Western enterprises are unsure how to manage a socially responsible supply chain and provide an umbrella for their brands in regions where regulatory standards are lax and monitoring suppliers is difficult.

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This is an excerpt of the original article. It was written for the September-October 2013 edition of Supply Chain Management Review. The full article is available to current subscribers.

September-October 2013

The 2013 ranking of supply chain leaders from Gartner highlights the best of the best—large, global companies that are furthest along on the journey toward demand-driven supply chains. While the mix of companies is diverse, there are lessons to be learned from these supply chain leaders.
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On April 24, 2013, the deadliest garment factory incident in history occurred when the Rana Plaza manufacturing plant collapsed in Savar, Bangladesh, near the capital city of Dhaka, killing more than 1,120 people. This incident occurred just five months after another fire at a garment plant in Dhaka killed more than 100 people. That facility was operated by Tazreen Fashions Ltd. and produced sweater jackets for C&A, shorts for Walmart, and lingerie for Sears.

Had these incidents not occurred (See Table 1), these enterprises would be considered textbook cases for highly efficient global supply chains. In today’s market, supply chains compete against supply chains, global brands concentrate on their core competency (marketing activities) and suppliers in Bangladesh offer high flexibility and cheap labor costs. This has allowed global brands to create extremely responsive supply chains and bring lower priced apparel to store shelves. Further, the time to design and delivery of new garments to the market has been reduced from more than one year to just a few weeks.

More efficient processes, cheaper products, and happier consumers appear to be a winning combination. Yet something is wrong with this picture. As these cases demonstrate, best practice supply chain thinking seems to have overlooked the social aspects of running a global supply chain. Disasters such as these put companies at risk of damaging their reputations and tarnishing their brands. The recent incidents, for instance, led to rallies and protests against Walmart, Gap, Loblaws, and other retailers that are purchasing from these sources.

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From the September-October 2013 edition of Supply Chain Management Review.

September-October 2013

The 2013 ranking of supply chain leaders from Gartner highlights the best of the best—large, global companies that are furthest along on the journey toward demand-driven supply chains. While the mix of companies is…
Browse this issue archive.
Access your online digital edition.
Download a PDF file of the September-October 2013 issue.

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On April 24, 2013, the deadliest garment factory incident in history occurred when the Rana Plaza manufacturing plant collapsed in Savar, Bangladesh, near the capital city of Dhaka, killing more than 1,120 people. This incident occurred just five months after another fire at a garment plant in Dhaka killed more than 100 people. That facility was operated by Tazreen Fashions Ltd. and produced sweater jackets for C&A, shorts for Walmart, and lingerie for Sears.

Had these incidents not occurred (See Table 1), these enterprises would be considered textbook cases for highly efficient global supply chains. In today’s market, supply chains compete against supply chains, global brands concentrate on their core competency (marketing activities) and suppliers in Bangladesh offer high flexibility and cheap labor costs. This has allowed global brands to create extremely responsive supply chains and bring lower priced apparel to store shelves. Further, the time to design and delivery of new garments to the market has been reduced from more than one year to just a few weeks.

More efficient processes, cheaper products, and happier consumers appear to be a winning combination. Yet something is wrong with this picture. As these cases demonstrate, best practice supply chain thinking seems to have overlooked the social aspects of running a global supply chain. Disasters such as these put companies at risk of damaging their reputations and tarnishing their brands. The recent incidents, for instance, led to rallies and protests against Walmart, Gap, Loblaws, and other retailers that are purchasing from these sources.

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About the Author

Sarah Petrie, Executive Managing Editor, Peerless Media
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I am the executive managing editor of two business-to-business magazines. I run the day-to-day activities of the magazines and their Websites. I am responsible for schedules, editing, and production of those books. I also assist in the editing and copy editing responsibilities of a third magazine and handle the editing and production of custom publishing projects. Additionally, I have past experience in university-level teaching and marketing writing.

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