The 2013 Supply Chain Top 25: Learning from Leaders

This is an excerpt of the original article. It was written for the September-October 2013 edition of Supply Chain Management Review. The full article is available to current subscribers.

September-October 2013

The 2013 ranking of supply chain leaders from Gartner highlights the best of the best—large, global companies that are furthest along on the journey toward demand-driven supply chains. While the mix of companies is diverse, there are lessons to be learned from these supply chain leaders.

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Gartner recently published its 9th annual Supply Chain Top 25, a ranking of the world’s leading supply chains. Since the beginning, the ranking has looked to answer one important question: Of the world’s largest companies with the most global reach, which are the furthest along on the journey to being demand driven? The ranking continues to draw intense interest from practitioners, academics, and publications around the world—a mark of the growing importance of the supply chain discipline.

Our focus in producing this ranking goes beyond excellence to identify leadership in the supply chain, highlighting best practices to help raise the bar for the supply chain profession as a whole. While there are always some exciting new names on the list, there are some common characteristics that separate the best from the rest. This article discusses the insights and trends we’ve seen this year from the leaders.

What is the Definition of Excellence?
What does it mean to be demand-driven? Exhibit 1 captures the organizational ideal of demand-driven principles as applied to the global supply chain. This model has three overlapping areas of responsibility:
• Supply management—Manufacturing, logistics, supply planning, and sourcing.
• Demand management—Marketing, sales, demand planning, and service.
• Product management—R&D, engineering, and product development.

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