Store-hailing service Robomart renamed as Conjure

The name change is said to reflect the speed that consumers can hail a mobile shop to their location.

Subscriber: Log Out

Robomart, the world’s first store-hailing service that delivers a fast and convenient shopping experience at the consumer’s location, has announced its name change to Conjure. The verb conjure means to summon as if by magic. Conjure better reflects the patented store-hailing experience – delivery so fast, it’s like magic.

The store-hailing experience will remain the same. With a one-tap ordering process, consumers can hail a mobile shop to their location using Conjure’s proprietary app. When the mobile shop arrives, the user swipes across the app to open its side door.

Conjure’s patented, checkout-free system allows consumers to handpick their products and simply walk away – without physically checking out and paying. Products are tracked and the credit card on file is charged, and a receipt is sent shortly afterwards.

The Conjure app is now available for pre-order on the App Store and will be available to pre-register on Google Play later this week. The service will go live on January 15, 2023 in Hollywood, Los Angeles.

With the name change, Conjure is focusing on ice cream as its anchor category, which will feature goods from its partner Unilever, maker of beloved brands Ben & Jerry’s, Talenti, Magnum and more. Conjure is solving the industry’s biggest issue – ice cream melting before reaching the home when purchased in store or through other delivery methods. Conjure’s mobile shops deliver the ice cream store filled with frozen products directly to consumers in as little as two minutes.

“We have had amazing success as Robomart but felt the name didn’t clearly articulate the emotional connection our store-hailing service elicits with consumers. Feedback we regularly heard from consumers was how unbelievably fast our mobile shops would show up – with many noting it was like magic,” said Ali Ahmed, Conjure CEO and co-founder. “The name Conjure better embodies our revolutionary store-hailing experience as we embark on the next chapter of our business. Conjure solves pain points of other delivery services and is the future of delivery. This is just the beginning for us as we transform the delivery experience, and we are excited for our continued growth.”

During alpha and beta trials, Conjure recorded its quickest end-to-end experience, from the time a consumer opens the app to the time they have goods in hand, at under two minutes – the fastest in the world. The average time from a consumer hailing a mobile shop to completion of sale is nine minutes.

Conjure saw significant week-over-week growth during the trials, recording 9% user growth and 10% order growth per week. Active users of Conjure, on average, hailed a mobile shop to their location 2.3 times a week.


Latest Resources
How to Optimize Your RFID Mandate Labeling within the Supply Chain
Unlock supply chain success by joining SATO America, Loftware, and GS1 Global experts to master new RFID mandates, retail labeling, and…
Read more

About the Author

SCMR Staff
SCMR Staff

Follow SCMR for the latest supply chain news, podcasts and resources.

View SCMR's author profile.


Supply Chain Management Review delivers the best industry content.
Subscribe today and get full access to all of Supply Chain Management Review’s exclusive content, email newsletters, premium resources and in-depth, comprehensive feature articles written by the industry's top experts on the subjects that matter most to supply chain professionals.



Sourcing & Procurement

Inventory Management Risk Management Global Trade Ports & Shipping

Business Management

Supply Chain TMS WMS 3PL Government & Regulation Sustainability Finance

Software & Technology

Artificial Intelligence Automation Cloud IoT Robotics Software

The Academy

Executive Education Associations Institutions Universities & Colleges


Podcasts Webcasts Companies Visionaries White Papers Special Reports Premiums Magazine Archive


SCMR Magazine Newsletters Magazine Archives Customer Service