AI and the New Era of Demand Planning

Demand planning is no longer just about forecasting—it's about navigating uncertainty with intelligence and agility. Traditional methods are too slow, too siloed, and too reactive to meet the demands of global supply chains.

This webinar explores how artificial intelligence is redefining demand planning, empowering planners to shift from data collectors to strategic influencers across the organization. We’ll uncover how modern tools are turning demand signals into real-time actions, enhancing forecast accuracy, and enabling better cross-functional decision-making through integrated business planning (IBP).

Join Mark Gordon, Senior Director of Supply Chain Solutions at Anaplan, and a featured customer guest as they discuss how AI, scenario modeling, and connected planning are transforming the role of the demand planner from back-office function to strategic growth driver.

What you’ll learn:

• How AI is improving forecast precision and responsiveness
• The shift from static planning to dynamic, collaborative modeling
• Real-world insights from a customer using Anaplan to lead demand planning transformation
• Why demand planning must evolve to support enterprise-wide resilience

Whether you're looking to modernize your planning approach or elevate the role of your team, this session will provide actionable insights to help you lead the next era of demand planning.

Sponsored by:

Moderator: Brian Straight, Editor in Chief, Supply Chain Management Review
Panelists: Mark Gordon, Senior Director of Supply Chain Solutions, Anaplan
Description: Demand planning is no longer just about forecasting—it's about navigating uncertainty with intelligence and agility. Traditional methods are too slow, too siloed, and too reactive to meet the demands of global supply chains. This webinar explores how artificial intelligence is redefining demand planning, empowering planners to shift from data collectors to strategic influencers across the organization. We’ll uncover how modern tools are turning demand signals into real-time actions, enhancing forecast accuracy, and enabling better cross-functional decision-making through integrated business planning (IBP).
Recording Date: July 17, 2025 at 2:00 EST

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