SCMR - October 01, 2004
Features
The Right Connections: A Survey of Connectivity and Visibility
In 1979, AT&T introduced an advertising slogan that would later put them in the Hall of Fame for The Best in Branding. AT&T's trademarked "Reach out and touch someone" was intended to convey just how easy it was to communicate frequently with family and friends by phone. Today, we have more ways than ever to reach out and touch someone—not just in a personal way but also in a busi...
In 1979, AT&T introduced an advertising slogan that would later put them in the Hall of Fame for The Best in Branding. AT&T's trademarked "Reach out and touch someone" was intended to convey just how easy it was to communicate frequently with family and friends by phone. Today, we have more ways than ever to reach out and touch someone—not just in a personal way but also in a busi...
Columns
Global Links Commentary
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