Advertising Information: Print Rates - Supply Chain Management Review

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Advertising Information: Print Rates

Print Rates

2008 Rates
	1x	3x	6x	12x	18x
Page, 4-color	$10,190	$9,170	$8,660	$8,150	$7,640
Spread, 4-color	18,350	16,514	15,596	14,678	13,760
²⁄₃ Page, 4-Color	8,150	7,334	6,926	6,518	6,110
¹⁄₂ Page, 4-Color	6,722	6,049	5,712	5,376	5,039
¹⁄₃ Page Vertical, 4-Color	4,060	3,662	3,458	3,254	3,050
Additional for 5th color/page	2,030
Additional for 5th color/spread	3,162

Because SCMR is printed on a 5-unit press, ads cannot contain more than one PMS (matched) color.

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