|
|
Web Specifications
- Inventory is based upon availability at time of insertion and quoted prices are valid for 30 days. If the proposed inventory is not available, we will do the best to accommodate advertisers on other opportunities. Site ad unit inventory cannot be put on hold.
- Email Newsletter sponsorship dates are based on availability at time of insertion. An advertiser can be wait listed for a specific newsletter spot if not available. Specific sponsorship dates can be put on hold for 48 hours prior to insertion.
- Custom Opportunities: Timelines are created and agreed upon by advertiser and Modern at the start of each project. It is up to both parties to meet assigned deadlines for project to be completed on time.
- Impression delivery for all campaigns is measured by Modern’s designated primary ad serving system.
We are able to work with any supported third-party ad server.
Email Newsletters
Modern Materials Handling: Up to 50 words of text (with url link) and a
468x60 image (with a second link).
“Click here” will be hyperlinked to your URL.
Sponsored Links
- Headline
- Company Name - 55 characters maximum
- Body - 250 characters
- URL - 200 characters (includes spaces and all punctuation)
Streaming Videos
- Based on impression delivered (not the run time of the video)
- Recommend no longer than 15 seconds
- Must have a close button
- Must be user-initiated on a click vs roll-over or automatic launch
- 30% premium CPM on basic advertiser CPM rate
Creative Submission
Please send all online ad files to em-ads@reedbusiness.com. Please be sure to indicate the site name,
position the ad is for and in the case of email newsletters, the newsletter name and issue date. Creative is due 3 business days prior to campaign start, 6 for rich media, and 5 for email newsletters. |
