From the March-April 2016 Issue
When I visit my millennial-aged daughter in Chicago, I’m amazed at the number of packages dropped off by UPS, FedEx and the USPS at her three-unit building on a daily basis. It’s as if she and her neighbors are single-handedly keeping Amazon in business. All those drop-offs got me to wondering: Does any of this make sense if you think about a carbon footprint? Rather than deliver millions of packages to one address at a time every day, wouldn’t it be more sustainable if we all just drove to the mall to do our shopping? After all, doesn’t research indicate that a signi cant percentage of consumers, especially millennial consumers like my daughter, consider a company’s carbon footprint before making a purchase?
“First do no harm” to true demand
New technologies can learn from mature markets
Do faulty supply chains undermine trust?
The perfect formula
More from March-April 2016
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