What Info Do You Need?
About this time of year, editors of business publications around the world are planning their editorial calendars for the upcoming year. I’ve been in this business for well over two decades. But the questions editors faced back then are pretty much the same that contront us today: What types of information will our readers need to do their jobs? In what format should we deliver that information? What emerging trends should we cover that may not be all that evident right now?
Thinking about 2009, some of the answers seem obvious. Certainly, supply chain professionals are going to be tasked to “green” their operations in a manner that does not put their company at an economic disadvantage (and maybe even can be profitable). So we plan to have several articles and webcasts that will speak to the challenge. We’re also hoping to conduct a research study into green supply chain practices planned or currently in place.
Similarly, it’s likely that our readers will be required to reassess at least some of their sourcing decision in the wake of volatile, and probably rising, fuel costs. Again, this will be a topic to be fully addressed in SCMR columns and articles in the coming year.
Education and professional development, we believe, will become even more important in the global environment we’re all working in these days. We have two special supplements on educational opportunities planned for 2009 as well as a webcast with experts on the topic. It’s important to note that the opportunities for professional development in the supply chain space are increasing exponentially, particularly with the online and remote learning opportunities now available.
Those are some of the topics that our editorial staff have identified for the coming year. But though we do research into reader information needs and while we think we have a good sense of what’s important to readers and what isn’t, we by no means have all the answers. You, the readers of SCMR and the visitors to our web site, can be a great resource in our planning efforts.
If there is a particular subject you would like covered in our magazine or on the website, don’t hesitate to let us know. Is there a particular author you feel would be a valuable contributor to the publication? Tell us. You can respond to this blog or contact me directly at fquinn@reedbusiness.com. We would welcome hearing from you as we plan for an exciting—and let’s hope successful—new year.
Kenneth M. Kansky commented:
Randy Littleson commented:
























