Sean Murphy

Fight Big Oil with RFID?

Oil prices are on their way to $150 a gallon, according to multiple analysts out there, and some doomsayers think it will hit $200 a barrel. I am more reminded of my urgent need to buy a hybrid every time I fill up at the pump. 

Companies everywhere are feeling the pinch, with some analysists predicting that globalization will reverse course due to oil prices.

So how do you stay ahead? Would you believe RFID is the answer? Well, not even this article from RFID Journal is bold enough to suggest that, but it claims RFID will play a part in the corporate world weathering the current economic storm. Using RFID tagging, the article claims, will create a more efficient operation, which is bound to lead to, among other things, fewer and shorter trips for trucking and intermodal.

Considering the source of the article, we should probably take its content with a huge grain of salt, but this reminds us that solutions to problems often come from the unlikeliest of places, so as we all look for ways to cope with outrageous, inflated oil prices, let's not forget to look beyond the obvious.

Posted by Sean Murphy on June 10, 2008 | Comments (0)