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Play the Beer Supply Chain Game!
File this under "Now I've Seen Everything."
In what has to be the ultimate marriage of classroom exercise and college culture, MIT is using a 1960s-era game to illustrate key points of Supply Chain Management.
The Beer Distribution Game, created four decades ago by MIT's Sloan School of Management, pits teams of four against each other as they try to manage a complex supply chain that moves cases of -- yep, you guessed it, beer -- to meet customer demands. The catch: team members aren't allowed to talk to each other, leaving them to do a lot of guesswork while trying to make the respective ends of their supply chains work.
The game is used, in part, to teach about the bullwhip effect and other common problems in supply chain management today. There's even a Wikipedia article on it.
Play the Beer Supply Chain Game!
February 25, 2008
File this under "Now I've Seen Everything."In what has to be the ultimate marriage of classroom exercise and college culture, MIT is using a 1960s-era game to illustrate key points of Supply Chain Management.
The Beer Distribution Game, created four decades ago by MIT's Sloan School of Management, pits teams of four against each other as they try to manage a complex supply chain that moves cases of -- yep, you guessed it, beer -- to meet customer demands. The catch: team members aren't allowed to talk to each other, leaving them to do a lot of guesswork while trying to make the respective ends of their supply chains work.
The game is used, in part, to teach about the bullwhip effect and other common problems in supply chain management today. There's even a Wikipedia article on it.
Posted by Sean Murphy on February 25, 2008 | Comments (0)
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