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Sprint to Digital Manufacturing Success

Digitization is drawing interest from manufacturers, universities, and governments alike. But underneath the hype and noise, many manufacturers are struggling to figure out where to start and how to engage their executive team and customers in developing a winning formula. One successful approach is to launch digital sprints that can push through the hype and get to real, tangible outcomes. Here’s how it’s done.

By ·

If you pay attention to marketing and advertising, you may have seen the series of ads produced by General Electric (GE) that aim to reposition one of the world’s oldest manufacturers of heavy industrial equipment as a digital manufacturer of “software-defined machines and solutions that are connected, responsive and predictive.” The new tagline is GE: The Digital Industrial Company.

Make no mistake about it. Digitization, or digital manufacturing, is drawing a lot of interest from manufacturers, universities, and governments alike. Leading global companies and universities have combined forces in a number of Internet of Things (IoT) consortia, and several governments have recently funded initiatives to encourage the next industrial revolution. But underneath the hype and noise, many manufacturers are
struggling to figure out just what digital manufacturing means to their organizations. They aren’t sure where to start their digital transformation or how to engage their executive team and customers in developing a winning formula.

In fact, we see two predominant approaches to digitization in the marketplace. Some manufacturers “boil the ocean:” They try to track and translate the most recent trends into potential opportunities. Still others are waiting on their IT departments to “connect everything” first before they take action. Neither of these approaches is very effective in successfully digitizing manufacturing operations or products. Instead, we believe there is a third approach, where manufacturers are ready to act and launch digital sprints that can push through the hype and get to real, tangible outcomes without having to predict the future or, even more difficult, to rewire their whole IT infrastructure.

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Click on Log In Now at the top of this article for full access.
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By ·
Download Article PDF

If you pay attention to marketing and advertising, you may have seen the series of ads produced by General Electric (GE) that aim to reposition one of the world’s oldest manufacturers of heavy industrial equipment as a digital manufacturer of “software-defined machines and solutions that are connected, responsive and predictive.” The new tagline is GE: The Digital Industrial Company.

Make no mistake about it. Digitization, or digital manufacturing, is drawing a lot of interest from manufacturers, universities, and governments alike. Leading global companies and universities have combined forces in a number of Internet of Things (IoT) consortia, and several governments have recently funded initiatives to encourage the next industrial revolution. But underneath the hype and noise, many manufacturers are struggling to figure out just what digital manufacturing means to their organizations. They aren’t sure where to start their digital transformation or how to engage their executive team and customers in developing a winning formula.

In fact, we see two predominant approaches to digitization in the marketplace. Some manufacturers “boil the ocean:” They try to track and translate the most recent trends into potential opportunities. Still others are waiting on their IT departments to “connect everything” first before they take action. Neither of these approaches is very effective in successfully digitizing manufacturing operations or products. Instead, we believe there is a third approach, where manufacturers are ready to act and launch digital sprints that can push through the hype and get to real, tangible outcomes without having to predict the future or, even more difficult, to rewire their whole IT infrastructure.

SUBSCRIBERS: Click here to download PDF of the full article.

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