PLUS+ Login


To log into your PLUS+ Account, complete and submit the information below.

Not a PLUS+ subscriber already? Become one now.


For assistance with your PLUS+ subscription, contact customer service.

Premium access to exclusive online content,
companion digital editions, magazine issues and
email newsletters. Subscribe Now.



Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2010.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $129/year*. Begin yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

For assistance with your PLUS+ subscription, contact customer service.

* Prices higher for subscriptions outside the USA.

You have been logged out of PLUS+

For assistance with your PLUS+ subscription, contact customer service

Need to access our premium PLUS+ Content?
Upgrade your subscription now.

Our records show that you are currently receiving a free subscription to Supply Chain Management Review magazine. To access our premium content, you need to upgrade your subscription to our PLUS+ status.

To upgrade your subscription account, please contact customer service at:

Email: [email protected] Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)

Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2010.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $129/year*. Start yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

This content is available for PLUS+ subscribers.


Already a PLUS+ subscriber?

To begin or upgrade your subscription, Become a PLUS+ subscriber now.

Sorry, but your login to PLUS+ has failed.


Please recheck your login information and resubmit below.



For assistance with your PLUS+ subscription, contact customer service.

Subscribe to our free, weekly email newsletter!


Push or Pull:  Which is Better When Dealing With Perishable Goods?

The reality is that due to operating constraints and system limitations, many companies employ what is known as a “push/pull” system -- a hybrid
image
By Dr. Tom McNamara, The ESC Rennes School of Business, France
November 05, 2012

Editor’s Note: This is the first installment of a two-part feature authored by Dr. Tom McNamara, The ESC Rennes School of Business, France

While supply chain managers are dealing with the lingering effects of the “Great Recession” of 2008, many are faced with two conflicting problems. The first would be soft consumer demand across many sectors and countries. The second would be that, due to better targeted marketing, the growth of social media, and globalization in general, consumers are demanding greater choice and variety when it comes to fat food. What is the best supply chain management strategy to employ when dealing with these two problems?

When we talk about an organization’s supply chain we are usually talking in terms of “push” or “pull.” When a company is operating in “push” mode what happens is that a large part of the production cycle happens before an order is even placed or received. Here, good forecasting, modelling and estimating are key. The downside to this method is that there is a greater risk of over production and associated higher inventory levels. The main upside would be possible cost reductions due to economies of scale.

In “pull” mode almost all of the activity is initiated by the placement or reception of an order by the customer. Dell and their “make to order” business model would be one of the best examples of this. The difficulties here are that in order to make it work really well you must have top of the line information systems, extremely low production cycle times and you need to be fairly “close” to your customers (low amounts of disintermediation).

The reality is that due to operating constraints and system limitations, many companies employ what is known as a “push/pull” system. This is really just a hybrid, comprising many elements of both push and pull methods.

While already challenging, the difficulties of operating a supply chain can become exponentially greater when we are talking about fresh produce. For a Wal-Mart, Tesco or Aldi, managing the procurement, shipping, distribution and sale of such goods as fresh fruits, vegetables and fish, the problem of coordination can be enormous. And with profit margins razor thin, the penalty for getting something wrong can be severe.

The amount of waste in fresh food supply chains can be massive.

Estimates of losses from unsold fruits and vegetables are high as $15 billion a year. Almost half of all fruits and vegetables in the US go to waste and are uneaten. From a business, as well as social, point of view, anything that could reduce this waste would be seen as a positive. So this gives rise to a basic question. Of the two main supply chain management philosophies available, which is better when dealing with fragile or perishable goods? Push or Pull?

Tomorrow: Introduction of a pre-negotiated multiplying factor


Subscribe to Supply Chain Management Review magazine

Subscribe today. Don't miss out!
Get in-depth coverage from industry experts with proven techniques for
cutting supply chain costs and case studies in supply chain best practices.
Start Your Subscription Today!

Recent Entries

Despite the vital role that technology plays in helping companies manage the complexity and volatility in global operations, only 48 percent of the more than 1,000 global companies surveyed for a new Accenture study use technology extensively in their emerging market supply chains.

In a fundamentally changed world, your approach to strategy, and your supply chain, must also change. Andrew Winston, author of The Big Pivot, discusses how business can profit from this fundamental change.

Greybeard Advisors is celebrating its tenth anniversary this month, and ranks today as one of the leading advisory firms in the field.

It’s time to take a systems-based approach to packaging.

Oracle’s enterprise-class transportation and global trade management solutions are available in the cloud or via the more traditional on-premise model.

0 Comments

Post a comment
Commenting is not available in this channel entry.


© Copyright 2013 Peerless Media LLC, a division of EH Publishing, Inc • 111 Speen Street, Ste 200, Framingham, MA 01701 USA