Login



For PLUS+ subscription assistance, contact customer service.

Not a PLUS+ Subscriber?

Become a PLUS+ Subscriber today and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access
  • 7 Magazine Issues per Year
  • Companion Digital Editions
  • Digital Edition Archives
  • Bonus Email Newsletters

Subscribe Today!

Premium access to exclusive online content, companion digital editions, magazine issues and email newsletters.

Subscribe Now.


Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2009.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $109/year*. Begin yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

For assistance with your PLUS+ subscription, contact customer service.

* Prices higher for subscriptions outside the USA.

PLUS+ Customer Service Support


Customer service for all PLUS+ subscribers is available Mon-Fri, 9am-5pm Eastern time.

Email: [email protected]
Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)
Mail: PO Box 1496, Framingham MA 01701-1496, USA



You have been logged out of PLUS+


For PLUS+ subscription assistance, contact customer service.

Need to access our premium PLUS+ Content?
Upgrade your subscription now.


Our records show that you are currently receiving a free subscription to Supply Chain Management Review magazine, or your subscription has expired. To access our premium content, you need to upgrade your subscription to our PLUS+ status.

To upgrade your subscription account, please contact customer service at:

Email: [email protected] Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)

Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2010.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $129/year*. Start yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

This content is available for PLUS+ subscribers.


Already a PLUS+ subscriber?


To begin or upgrade your subscription, Become a PLUS+ subscriber now.

For assistance with your PLUS+ subscription, contact customer service.

Sorry, but your login to PLUS+ has failed.


Please recheck your login information and resubmit below.



For PLUS+ subscription assistance, contact customer service.

Place Your Bets: Winning in the Transaction Economy

Have a knowledge strategy. If you want a competitive edge, you must go beyond simply exchanging information.

By ·
By ·

It’s a misnomer that Google, Amazon and Uber are tech companies first and foremost. They are disrupting various industries by focusing on efficient transactions and creating electronic marketplaces that are dynamic and efficient. It’s tempting as a supply chain manager to buy into the “on-demand” economy with dynamic warehousing or freight services, paying only for the capacity that you use, and only when you need it. But there are hidden dangers.

Companies spend years creating processes that are optimal for existing capacity. Having access to dynamic markets through the “Uber of warehousing” or the “Uber of freight” means you need a disrupt and industry and create a new strategy to address two issues:

  1. maximizing value from additional capabilities available in dynamic markets, and
  2. dealing with increased capability of your competitors who also have the additional access to dynamic markets.


The recipe for success in the transaction economy starts with three basic ingredients:

  1. Facilitate trust. Dynamic markets mean your reputation will precede you. You don’t have to be liked by all your suppliers and customers, but they must trust you.
  2. Assess value. Too many still focus on cost, and dynamic markets can identify cheaper suppliers. Dropping a loyal relationship over a few pennies or ruining someone else’s margin for your own benefit will destroy your ability to innovate, and it will cost you more in other areas such as quality control, lost sales, reduced margins due to increased discounting, etc.
  3. Have a knowledge strategy. If you want a competitive edge, you must go beyond simply exchanging information. Make sure there’s a process to convert raw data into meaningful decisions. This means clearly identifying who gets what information, what they’re supposed to do with that information, and clearly articulating how that information relates to your goals.


New companies who are entering markets with the goal of being a disrupter are doing themselves a huge disservice by thinking that the companies mentioned above are at their cores technology companies and that all a new company needs to do it create a new technology to be like them. Instead they need to realize that Google, Amazon and Uber are all much more than just tech companies, they are companies who focused on creating a successful transactional economy – that is the secret sauce to their success.


About the Author

Michael Gravier
Michael Gravier is an Associate Professor of Marketing and Supply Chain Management at Bryant University with a focus on logistics, supply chain management and strategy and international trade. Follow Bryant University on Facebook and Twitter.

Subscribe to Supply Chain Management Review Magazine!

Subscribe today. Don't Miss Out!
Get in-depth coverage from industry experts with proven techniques for cutting supply chain costs and case studies in supply chain best practices.
Start Your Subscription Today!

Latest Whitepaper
Plan. Manage. Recover. The power of risk management and resilience.
Savvy supply chain managers are putting risk management at the top of their to-do lists, planning for the recovery following inevitable disruptions.
Download Today!
From the September-October 2017
Additive manufacturing and 3D printing promise to simplify manufacturing, reduce inventories, and streamline operations. But, to determine when and how to apply additive manufacturing, organizations need a decision model that assesses it’s market strategy, supply chain performance, and complexity.
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!


Latest Webcast
Risk and Resiliency 2.0:  Three New Keys to Managing Supply Chain Risk
It’s no longer enough to simply identify risk. In Risk Management 2.0, resiliency is the name of the game. This webinar explains how leading firms are broadening their view of risk; expanding it to include the impact on reputation and social responsibility; and elevating the corporate and strategic importance of risk management.
Register Today!
EDITORS' PICKS
Clean Cargo Working Group Launches Annual Emissions Factors
The Clean Cargo Working Group reached a major milestone of 50 corporate members
Data Management “Hype Cycle” Revealed in Gartner 2017 Report
The “Hype Cycle for Data Management,” developed by Gartner, Inc. is designed to assist CIOs,...

Tech Innovation Creates Some Jobs But Puts Others at Risk
The dramatic opening of the global economy, combined with the rapid pace of technological change,...
Deloitte Report Gives Atlanta High Marks for Supply Chain Connectivity
SupplyChainCity Analysis places the region among top seven North American cities