Login



For PLUS+ subscription assistance, contact customer service.

Not a PLUS+ Subscriber?

Become a PLUS+ Subscriber today and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access
  • 7 Magazine Issues per Year
  • Companion Digital Editions
  • Digital Edition Archives
  • Bonus Email Newsletters

Subscribe Today!

Premium access to exclusive online content, companion digital editions, magazine issues and email newsletters.

Subscribe Now.


Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2009.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $109/year*. Begin yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

For assistance with your PLUS+ subscription, contact customer service.

* Prices higher for subscriptions outside the USA.

PLUS+ Customer Service Support


Customer service for all PLUS+ subscribers is available Mon-Fri, 9am-5pm Eastern time.

Email: [email protected]
Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)
Mail: PO Box 1496, Framingham MA 01701-1496, USA



You have been logged out of PLUS+


For PLUS+ subscription assistance, contact customer service.

Need to access our premium PLUS+ Content?
Upgrade your subscription now.


Our records show that you are currently receiving a free subscription to Supply Chain Management Review magazine, or your subscription has expired. To access our premium content, you need to upgrade your subscription to our PLUS+ status.

To upgrade your subscription account, please contact customer service at:

Email: [email protected] Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)

Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2010.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $129/year*. Start yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

This content is available for PLUS+ subscribers.


Already a PLUS+ subscriber?


To begin or upgrade your subscription, Become a PLUS+ subscriber now.

For assistance with your PLUS+ subscription, contact customer service.

Sorry, but your login to PLUS+ has failed.


Please recheck your login information and resubmit below.



For PLUS+ subscription assistance, contact customer service.

Ocean Cargo Supply Chain Issues to be Addressed at IANA Expo

Given the challenges that all but the top tier players have from a cost competitiveness perspective, analysts feel that it’s reasonable to assume that there will be some further consolidation.

By ·
By ·

Signs of a turnaround in the prospects of global container shipping companies began surfacing last July when rates began creeping up through the Peak Season. Overcapacity, however, continues to haunt the industry and may keep it from a sustainable recovery.

This issue an others are certain to be examined in greater detail when the IANA Expo convenes in Long Beach next week.

Given the challenges that all but the top tier players have from a cost competitiveness perspective, analysts feel that it’s reasonable to assume that there will be some further consolidation. This is in spite of how the sector has distilled into the relatively small number of significant independent carriers today.

“Certainly, it’s not out of the question that the make-up of some of the alliances could see some changes over time,” says Ron Widdows, the current chairman of the World Shipping Council. “But given what has taken place in the last couple years, perhaps things will settle a bit before any further changes take place.”

Meanwhile, a handful of carrier executives are now taking “differentiation” seriously and are undertaking changes in their products and services to target that segment of the market that will value significantly better service that’s reliably delivered.

The challenge here, says Widdows, is that Alliance structures make implementation more difficult, as they don’t control terminal operations. “In my engagement with shippers over the last few years, I get a sense of a growing desire to seek out partners who can positively impact service and its effect on their supply chains,” he says.

Widdows is also the executive chairman of American Intermodal Management, which provides shipping, logistics, terminals and intermodal transportation consultancy services globally. Something of a legend in the ocean carrier arena, he served as the CEO of Rickmers Holding, based in Hamburg, Germany from April 2012 to April 2014. Prior to joining Rickmers, Widdows was group president and CEO of Neptune Orient Lines, the parent company of APL. His career with NOL/APL spanned more than 30 years.

“So, over the years, I’ve been with companies that had built a ‘service excellent’ carrier model, and a shipper portfolio that was based on accessing a disproportionate participation with those who would pay more,” says Widdows. The key objective, he adds, is for carriers to identify shippers who are less reliant on seasonal consumer demands and more willing to strike a profitable balance.

“This is especially true for shippers who need support for inland intermodal networks and equipment,” adds Widdows. “That portfolio produces a better bottom line and access to shippers seeking a different proposition, a consistent service product and a best in class shipper touch with the enabler.”


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Supply Chain Management Review Magazine!

Subscribe today. Don't Miss Out!
Get in-depth coverage from industry experts with proven techniques for cutting supply chain costs and case studies in supply chain best practices.
Start Your Subscription Today!

Latest Whitepaper
Supply Chain Planning with Prescriptive Analytics
Technology Enables a More Effective Process
Download Today!
From the September-October 2018
This month’s issue will help you in your job of staying ahead of the pack, following the leaders and, with luck, blazing the next trail.
The 2018 Supply Chain Top 25: Follow the leaders
NextGen technologies: Building the supply chains of the future
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!


Latest Webcast
See Your Supply Chain Like Never Before
How do the world's top supply chains see further and act faster? Many of them are gaining an understanding of how their supply chain flows are tied to outcomes to stay ahead of problems, and gain whole new efficiencies. Attend this webinar to learn more.
Register Today!
EDITORS' PICKS
Supply Chain Managers Hoping to See Rebound in Global Ocean Cargo Container Sector
The continued rise in fuel prices and chartering rates had a negative impact on the earnings of the...
APICS Awards of Excellence Salutes Prominent Supply Chain Leaders
APICS CEO Abe Eshkenazi noted that there was a “record-breaking” number of nominations in four...

How Inbound Logistics Networks Can Be a New Source of Savings
A capstone research project sponsored by a major CPG company looks at how different supply network...
Damco’s Supply Chain Services Under Maersk Banner Will Be Tracked Closely by Managers
Industry analysts have greeted the news with mixed forecasts....