Login



For PLUS+ subscription assistance, contact customer service.

Not a PLUS+ Subscriber?

Become a PLUS+ Subscriber today and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access
  • 7 Magazine Issues per Year
  • Companion Digital Editions
  • Digital Edition Archives
  • Bonus Email Newsletters

Subscribe Today!

Premium access to exclusive online content, companion digital editions, magazine issues and email newsletters.

Subscribe Now.


Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2009.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $109/year*. Begin yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

For assistance with your PLUS+ subscription, contact customer service.

* Prices higher for subscriptions outside the USA.

PLUS+ Customer Service Support


Customer service for all PLUS+ subscribers is available Mon-Fri, 9am-5pm Eastern time.

Email: [email protected]
Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)
Mail: PO Box 1496, Framingham MA 01701-1496, USA



You have been logged out of PLUS+


For PLUS+ subscription assistance, contact customer service.

Need to access our premium PLUS+ Content?
Upgrade your subscription now.


Our records show that you are currently receiving a free subscription to Supply Chain Management Review magazine, or your subscription has expired. To access our premium content, you need to upgrade your subscription to our PLUS+ status.

To upgrade your subscription account, please contact customer service at:

Email: [email protected] Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)

Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2010.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $129/year*. Start yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

This content is available for PLUS+ subscribers.


Already a PLUS+ subscriber?


To begin or upgrade your subscription, Become a PLUS+ subscriber now.

For assistance with your PLUS+ subscription, contact customer service.

Sorry, but your login to PLUS+ has failed.


Please recheck your login information and resubmit below.



For PLUS+ subscription assistance, contact customer service.

“Ji Su Da” - Lightening Fast Delivery in China for Singles Day

Singles Day is now the largest shopping day in the world and about four times bigger that Black Friday in the US. This year’s one-day retail sales are expected to be $20 Billion, a nearly 40% increase over last year!

By ·
By ·

November 11 is Veteran’s Day in the U.S. and it is also Singles Day in China. While we are honoring our military heroes, the Chinese are in a shopping frenzy.

Singles Day is now the largest shopping day in the world and about four times bigger that Black Friday in the US. This year’s one-day retail sales are expected to be $20 Billion, a nearly 40% increase over last year!

Although its origins are about being single, Singles Day is now more synonymous with the date 11/11…all single numbers. It is advertised as a day to buy something for yourself, but with Alibaba’s help, nearly 10,000 sellers offer hundreds of thousands of sale items to entice customers to buy more than just one simple thing. In fact, you can buy just about anything for a discounted price on Singles Day including vacations and cars. It’s a 24-hour shopper’s bonanza.

This year it is even bigger and better with Alibaba’s live streaming entertainment with international stars such as Katy Perry and a live fashion show in Shanghai. 

As models walk down the runway, you can purchase the fashion and have it delivered immediately.  Alibaba will also sell you virtual reality headsets for less than $1 to take you shopping all over the world.  Simply snap in your smart phone to connect.  To buy something you see, just nod your head; no need to take off the headset.  A buyer in China for example, can take a VR trip to Macy’s in New York City and buy a dress.

For supply chain and logistics professionals, delivery within 2-3 hours requires a completely new way of thinking about inventories and logistics.  Called “Ji Su Da” or “fast delivery” by Alibaba’s affiliate Cainiao and its competitor, JD.com.

These services pick up goods and immediately deliver them to the buyer.  Getting a network of delivery agents to provide this service cost effectively is no easy task.  It requires extensive networks of computerized dispatch and monitoring equipment, on-ramping of new retailers and drivers, billing systems and smart-phone platforms to name a few.

Ji Su Da is part of a broader trend in combining online commerce with offline businesses from flagging a taxi to finding nearby restaurant deals. This type of service is also known as O2O or “online to offline.”

Services like this in China use smartphones to find the retailer’s pickup location, the nearest logistics provider and the delivery point and pay for the goods through Alipay (Alibaba’s payment services similar to PayPal). Services like this exist in the US for food deliveries in major metro areas and of course, Uber and Lyft. Amazon also offers 2-hour deliveries on certain goods.
This isn’t the first time something like this has been tried in US retail. 

Remember Web Van, the grocery delivery service in the dot.com days?  The difference is in who holds the inventory.  For Ji Su Da to work in China, a warehouse or distribution center has to be taken out of the chain. The e-Commerce company does not own or manage inventory.  Orders are managed on-line, inventories are maintained by the retailer, and logistics providers perform the deliveries. Voila!

As professionals, we have to keep thinking about these kinds of new models and how we might adapt them for use in other industries and businesses.  What will you try next?


About the Author

Rosemary Coates
Ms. Coates is the Executive Director of the Reshoring Institute and the President of Blue Silk Consulting, a Global Supply Chain consulting firm. She is a best-selling author of: 42 Rules for Sourcing and Manufacturing in China and Legal Blacksmith - How to Avoid and Defend Supply Chain Disputes. Ms. Coates lives in Silicon Valley and has worked with over 80 clients worldwide. She is also an Expert Witness for legal cases involving global supply chain matters. She is passionate about Reshoring.

Subscribe to Supply Chain Management Review Magazine!

Subscribe today. Don't Miss Out!
Get in-depth coverage from industry experts with proven techniques for cutting supply chain costs and case studies in supply chain best practices.
Start Your Subscription Today!

Latest Whitepaper
Third Party Risk: Too Close for Comfort
You’ve got a handle on many of the potential supply chain "disrupters" that can paralyze your business. But the real risk is embedded in areas you may have overlooked.
Download Today!
From the September-October 2017
Additive manufacturing and 3D printing promise to simplify manufacturing, reduce inventories, and streamline operations. But, to determine when and how to apply additive manufacturing, organizations need a decision model that assesses it’s market strategy, supply chain performance, and complexity.
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!


Latest Webcast
The Perfect Formula for Determining the Right Amount of Inventory
This webcast explains how the science of theoretical minimums, a new approach to inventory optimization, provides a simple and elegant way to reduce cost and increase customer service levels by monetizing time delays across the extended supply chain.
Register Today!
EDITORS' PICKS
Trade Trends Report Confirms E-Commerce Urgency
Because trade policies remain fluid, shippers must have the information needed to be flexible and...
Supply Chain Digitization of Ocean Cargo Gateways Examined by chainPORT
The chainPORT initiative is led by the Ports of Los Angeles and Hamburg Port Authority in Germany,...

Procurement Still Falls Behind in Digitized Supply Chains, Says Accenture
“The digital revolution has largely overlooked procurement,” says Accenture.
Expanded Panama Canal May Lead to Reconfigured Supply Chains
The impact of the expanded Panama Canal was also apparent in many other ports along the U.S. East...