Login



For PLUS+ subscription assistance, contact customer service.

Not a PLUS+ Subscriber?

Become a PLUS+ Subscriber today and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access
  • 7 Magazine Issues per Year
  • Companion Digital Editions
  • Digital Edition Archives
  • Bonus Email Newsletters

Subscribe Today!

Premium access to exclusive online content, companion digital editions, magazine issues and email newsletters.

Subscribe Now.


Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2009.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $109/year*. Begin yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

For assistance with your PLUS+ subscription, contact customer service.

* Prices higher for subscriptions outside the USA.

PLUS+ Customer Service Support


Customer service for all PLUS+ subscribers is available Mon-Fri, 9am-5pm Eastern time.

Email: [email protected]
Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)
Mail: PO Box 1496, Framingham MA 01701-1496, USA



You have been logged out of PLUS+


For PLUS+ subscription assistance, contact customer service.

Need to access our premium PLUS+ Content?
Upgrade your subscription now.


Our records show that you are currently receiving a free subscription to Supply Chain Management Review magazine, or your subscription has expired. To access our premium content, you need to upgrade your subscription to our PLUS+ status.

To upgrade your subscription account, please contact customer service at:

Email: [email protected] Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)

Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2010.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $129/year*. Start yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

This content is available for PLUS+ subscribers.


Already a PLUS+ subscriber?


To begin or upgrade your subscription, Become a PLUS+ subscriber now.

For assistance with your PLUS+ subscription, contact customer service.

Sorry, but your login to PLUS+ has failed.


Please recheck your login information and resubmit below.



For PLUS+ subscription assistance, contact customer service.

Integrating Product Innovation and SCM to Deliver Incremental Value: Part II

A comprehensive, integrated approach that leverages both product lifecycle management and supply chain management processes and solutions can yield exponential value

By ·
By ·

Editor’s Note: This is the second of a three-part article written by Maha Muzumdar, vice president of supply chain marketing, Oracle & Kerrie Foy, PLM/PIM applications product marketing, Oracle

As noted in our first installment, siloed processes with stand-alone technology and minimal interaction can severely limit performance.

On the other hand, a comprehensive, integrated approach that leverages both product lifecycle management (PLM) and supply chain management (SCM) processes and solutions can yield exponential value – better time to market, right products to the right customers, better quality and improved order fill rates. Let’s take a look:

Innovation: According to a 2010 survey by Ernst & Young entitled “Competing for Growth,” 71 percent of respondents cited product and service innovation as being most important to gaining a competitive edge. Glance at annual reports of top companies in most industries and you’ll find innovation-fueled corporate strategies weaved throughout. As innovation increases and product lifecycles shorten, markets become more volatile and place increased pressure on the supply chain to adapt accordingly. PLM offers a vital product record to readily tap for rapid design/part reuse, ideation management, stakeholder collaboration, organizational knowledge, and analytic capabilities to empower decision makers at all levels of the business to act and plan quickly. By incorporating real-time product data from a reliable enterprise PLM system with best-in-class SCM solutions, companies can dramatically improve their organizational ability to execute “what if” scenarios, breach new markets, and transform internally focused cost-centric supply chains into “outside-in” or externally-focused extended value chains. 

Customization: Ernst & Young also found in its survey that 87 percent of all respondents grew their portfolio of products over the past three years to maximize their market potential. A global proliferation of new products brings all sorts of corresponding product and labeling requirements that each have a range of safety and environmental regulations, which may widely differ from one market to the next. A compliance lag in the product development process could wreck havoc on the supply chain and business reputation as a whole.

For example, a leading provider of construction materials for residential and commercial properties recently integrated its PLM processes with SCM software to automate and optimize the flow of capturing customer needs, convert those needs to product requirements, feed them to the bill of material (BOM), and release to manufacturing, while noting the final delivery location to ensure compliance with local regulations. Prior to integrating product development process with its configure-to-order model process, it took several months to manually gather, enter and send product requirements to manufacturing. With the combined and tightly integrated PLM and SCM processes, the required time lag was whittled down to days and weeks, and greatly reduced the chance of errors.


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Supply Chain Management Review Magazine!

Subscribe today. Don't Miss Out!
Get in-depth coverage from industry experts with proven techniques for cutting supply chain costs and case studies in supply chain best practices.
Start Your Subscription Today!

Latest Whitepaper
Plan. Manage. Recover. The power of risk management and resilience.
Savvy supply chain managers are putting risk management at the top of their to-do lists, planning for the recovery following inevitable disruptions.
Download Today!
From the September-October 2017
Additive manufacturing and 3D printing promise to simplify manufacturing, reduce inventories, and streamline operations. But, to determine when and how to apply additive manufacturing, organizations need a decision model that assesses it’s market strategy, supply chain performance, and complexity.
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!


Latest Webcast
Risk and Resiliency 2.0:  Three New Keys to Managing Supply Chain Risk
It’s no longer enough to simply identify risk. In Risk Management 2.0, resiliency is the name of the game. This webinar explains how leading firms are broadening their view of risk; expanding it to include the impact on reputation and social responsibility; and elevating the corporate and strategic importance of risk management.
Register Today!
EDITORS' PICKS
Clean Cargo Working Group Launches Annual Emissions Factors
The Clean Cargo Working Group reached a major milestone of 50 corporate members
Data Management “Hype Cycle” Revealed in Gartner 2017 Report
The “Hype Cycle for Data Management,” developed by Gartner, Inc. is designed to assist CIOs,...

Tech Innovation Creates Some Jobs But Puts Others at Risk
The dramatic opening of the global economy, combined with the rapid pace of technological change,...
Deloitte Report Gives Atlanta High Marks for Supply Chain Connectivity
SupplyChainCity Analysis places the region among top seven North American cities