Login



For PLUS+ subscription assistance, contact customer service.

Not a PLUS+ Subscriber?

Become a PLUS+ Subscriber today and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access
  • 7 Magazine Issues per Year
  • Companion Digital Editions
  • Digital Edition Archives
  • Bonus Email Newsletters

Subscribe Today!

Premium access to exclusive online content, companion digital editions, magazine issues and email newsletters.

Subscribe Now.


Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2009.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $109/year*. Begin yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

For assistance with your PLUS+ subscription, contact customer service.

* Prices higher for subscriptions outside the USA.

PLUS+ Customer Service Support


Customer service for all PLUS+ subscribers is available Mon-Fri, 9am-5pm Eastern time.

Email: [email protected]
Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)
Mail: PO Box 1496, Framingham MA 01701-1496, USA



You have been logged out of PLUS+


For PLUS+ subscription assistance, contact customer service.

Need to access our premium PLUS+ Content?
Upgrade your subscription now.


Our records show that you are currently receiving a free subscription to Supply Chain Management Review magazine, or your subscription has expired. To access our premium content, you need to upgrade your subscription to our PLUS+ status.

To upgrade your subscription account, please contact customer service at:

Email: [email protected] Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)

Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2010.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $129/year*. Start yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

This content is available for PLUS+ subscribers.


Already a PLUS+ subscriber?


To begin or upgrade your subscription, Become a PLUS+ subscriber now.

For assistance with your PLUS+ subscription, contact customer service.

Sorry, but your login to PLUS+ has failed.


Please recheck your login information and resubmit below.



For PLUS+ subscription assistance, contact customer service.

HighJump Explains How It Penetrates South Africa and Other Emerging Markets

Leading South African retailer invests in solution to support in-store fulfilment for online orders

By ·
By ·

HighJump, a global provider of supply chain software as a service (SaS), announced last May that Woolworths Proprietary Limited, the operating entity Woolworths Holding Ltd., a leading Southern Hemisphere retail group headquartered in South Africa, has selected HighJump Retail Advantage to improve picking accuracy and efficiency across its food business’ stores.

According to spokesmen, this system will ensure a consistent brand experience across all channels and provide “personal shoppers” easy access to critical information, providing a painless experience for online customers.

In an exclusive interview with SCMR, we asked David Houser, senior vice president of international sales, about penetrating “emerging markets.”

SCMR: Apart from the BRIC nations (Brazil, Russia, India, China) how does your company compete in new commercial arenas”

Houser: HighJump has a nice footprint within the emerging markets and like South Africa, I think and witness this like waves of technology that, depending on which wave you are on, the progress seems more dramatic. 

SCMR: Can you give us an example?

Houser: Certainly. Within a BRIC country, I see smart pricing mechanisms that are able to price dynamically to give the consumer the best price possible.  As well, “eat, shop and have your products” (in this case a high-end grocery) sent via courier to your home within a 3KM range is a pretty cool example of “new retailing”.  And, if you decide to eat, and stay in the store, and take your product with you, there is no need to stand in line and handle your product another 2 or 3 times.  Just pay for your product as you shop with Alipay and avoid the lines!  As an individual that carries a US passport, but spends 50% of my time outside the US and much of that in emerging markets, these areas have become educated on mature technologies and have leap-frogged in some cases.

SCMR: What role does “big data” play in your strategy?

Houser: This is becoming more and more common in emerging markets.  If you consider the entire supply-chain from ‘raw material’ to the end consumer, and the fact that we now have in-memory, faster chips and reduced cost….all of the information that was been stored in a data warehouse for 30 years is now becoming useful, actionable, intelligent.  In one example, it is not good enough to source cacao to a high-end retailer.  Some organizations want to look at geographical locations that have the best weather, good transport routes, reduced pilferage and a cost basis that allows competitive pricing.  Some don’t realize this commodity is under attack from disease in some places around the world.  But those that can harness big data to help make more intelligent decisions will win tomorrows battle for fine chocolate.

SCMR: What about so-called smart devices and the internet of things?

Houser: HighJump was ahead of the curve as it related to not only being device agnostic, but making the correct decisions as it relates to the technology that allows for the new generation to someday, in the not to distant future, BYOD to work, to play….everywhere.  I see particularly in emerging markets the next generation wants mobile, they want richer content, they want video as opposed to text.  And, with a handful of options, the person next to you may be on a different device!  Emerging markets understand, for example that your smart phone may also be your bar-code reader.  There are 2X the internet connections for every man, woman and child on earth today, and that number will increase.  Everything is connected, everyone is on the move and consumers expect (to feel like) they have individual service in a multi-connected world

SCMR: Also, any insights gained at recently concluded Gartner conference?

Houser: Over the past 5 years or so, HighJump has grown its global presence significantly. That’s largely because of its flexibility, and adaptable architecture to meet business needs and zero code change. Gartner addressed all those issues last May.


About the Author

Patrick Burnson, Executive Editor
Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

Subscribe to Supply Chain Management Review Magazine!

Subscribe today. Don't Miss Out!
Get in-depth coverage from industry experts with proven techniques for cutting supply chain costs and case studies in supply chain best practices.
Start Your Subscription Today!

Latest Whitepaper
Third Party Risk: Too Close for Comfort
You’ve got a handle on many of the potential supply chain "disrupters" that can paralyze your business. But the real risk is embedded in areas you may have overlooked.
Download Today!
From the December 2017
This is a comprehensive guide to services, products and educational opportunities targeted specifically to supply chain professionals. As with years past, we’re also featuring several articles we trust will offer food for thought in your supply chain throughout the coming year.
Transportation Trends: The last mile, history repeating
Economic Outlook: A Complex and Uneven Scenario for Global Supply Chains
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!


Latest Webcast
The Perfect Formula for Determining the Right Amount of Inventory
This webcast explains how the science of theoretical minimums, a new approach to inventory optimization, provides a simple and elegant way to reduce cost and increase customer service levels by monetizing time delays across the extended supply chain.
Register Today!
EDITORS' PICKS
Accenture’s Advice on Using AI to Succeed in the “New Business Process Era”
Whatever the driver, every industry can benefit from digital procurement

A Framework for Driving Change in Urban Mobility
Urban mobility architecture must undergo fundamental change in response to rapidly changing city...
New Trade Compliance Report Points to Continued Supply Chain Resiliency in 2018
The easing of key economic and political risks and the emergence of positive macroeconomic deal...