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May-June 2017
Trust hasn’t always been an element in supplier relationships; all too often buyers have been encouraged to carry a big stick and get tough with suppliers to get the best price—no matter the cost. That approach to procurement is beginning to change. Browse this issue archive.Need Help? Contact customer service 847-559-7581 More options
Not every new product is a homerun like the iPhone. Some are underperformers like the 3-D television, or, worse yet, complete flops like the Samsung Galaxy Note 7.
Meanwhile, the number of new products is ever increasing as their life cycles decline. It was only a matter of months between Samsung’s complete withdrawal of the 7 and the grand introduction of the 8, which was quickly billed by pundits as more than enough to make people forget about its predecessor.
On a broader scale, between 1997 and 2012, product life cycles of fast moving consumer goods fell by 46% while the number of products increased 62%. In the same time period, the chemical industry’s new product introductions increased 313% while product life cycles fell 37%.
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Sorry, but your login has failed. Please recheck your login information and resubmit. If your subscription has expired, renew here.
May-June 2017
Trust hasn’t always been an element in supplier relationships; all too often buyers have been encouraged to carry a big stick and get tough with suppliers to get the best price—no matter the cost. That approach to… Browse this issue archive. Access your online digital edition. Download a PDF file of the May-June 2017 issue.Not every new product is a homerun like the iPhone. Some are underperformers like the 3-D television, or, worse yet, complete flops like the Samsung Galaxy Note 7.
Meanwhile, the number of new products is ever increasing as their life cycles decline. It was only a matter of months between Samsung's complete withdrawal of the 7 and the grand introduction of the 8, which was quickly billed by pundits as more than enough to make people forget about its predecessor.
On a broader scale, between 1997 and 2012, product life cycles of fast moving consumer goods fell by 46% while the number of products increased 62%. In the same time period, the chemical industry's new product introductions increased 313% while product life cycles fell 37%.
SC
MR
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