Login



For PLUS+ subscription assistance, contact customer service.

Not a PLUS+ Subscriber?

Become a PLUS+ Subscriber today and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access
  • 7 Magazine Issues per Year
  • Companion Digital Editions
  • Digital Edition Archives
  • Bonus Email Newsletters

Subscribe Today!

Premium access to exclusive online content, companion digital editions, magazine issues and email newsletters.

Subscribe Now.


Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2009.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $109/year*. Begin yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

For assistance with your PLUS+ subscription, contact customer service.

* Prices higher for subscriptions outside the USA.

PLUS+ Customer Service Support


Customer service for all PLUS+ subscribers is available Mon-Fri, 9am-5pm Eastern time.

Email: [email protected]
Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)
Mail: PO Box 1496, Framingham MA 01701-1496, USA



You have been logged out of PLUS+


For PLUS+ subscription assistance, contact customer service.

Need to access our premium PLUS+ Content?
Upgrade your subscription now.


Our records show that you are currently receiving a free subscription to Supply Chain Management Review magazine, or your subscription has expired. To access our premium content, you need to upgrade your subscription to our PLUS+ status.

To upgrade your subscription account, please contact customer service at:

Email: [email protected] Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)

Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2010.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $129/year*. Start yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

This content is available for PLUS+ subscribers.


Already a PLUS+ subscriber?


To begin or upgrade your subscription, Become a PLUS+ subscriber now.

For assistance with your PLUS+ subscription, contact customer service.

Sorry, but your login to PLUS+ has failed.


Please recheck your login information and resubmit below.



For PLUS+ subscription assistance, contact customer service.

e-tailing Update: Lessons from the newsboy

The series has chronicled the evolution of e-commerce using Walmart versus Amazon as a reflection of what has been going on in the battle between retailers and e-tailers.

By ·

While this represents my third “official” e-tailing update about the evolution of e-commerce, it is my sixth Insights column on the topic. The series has chronicled the evolution of e-commerce using Walmart versus Amazon as a reflection of what has been going on in the battle between retailers and e-tailers.

Review of prior e-tailing columns the first column was written in 2013 (1) and discussed how Amazon had become the “on-line fulfillment champ” because it successfully innovated warehousing to do large-scale unit-pick, unit-pack and unitshipping to support parcel home delivery of on-line orders. The next (2) was about the 2015 Christmas e-commerce mishaps that caused many presents to (embarrassingly) not be delivered on-time to be put under the Christmas trees. The third (3) discussed the need for retailers to do a better job of e-commerce innovation. While they were leveraging and retrofitting legacy brick-and mortar processes and infrastructure, they were struggling to compete against Amazon’s (built from scratch) on-line e-commerce operations; as well as its distributed order management (DOM) capabilities.

In 2016 (4) I discussed three basic ways retailers can get goods to consumers: 1) shelf sales; 2) online ordering with home delivery; and 3) online ordering with pickup. The first is Walmart’s forte; as it has the most efficient retail supply chain ever. It is based on a capital- intensive infrastructure for pallet-based picking, packing and shipping. Amazon would have to go through great expense to effectively compete against that model.

However, on-line ordering with home delivery—the second approach—is Amazon’s forte and Walmart continues to be challenged to compete effectively. The third way, involving in-store pick-up, plays to Walmart’s strengths; Amazon will be challenged to effectively compete against its chain of stores.

This complete article is available to subscribers only. Log in now for full access or start your PLUS+ subscription for instant access.

By ·

While this represents my third “official” e-tailing update about the evolution of e-commerce, it is my sixth Insights column on the topic. The series has chronicled the evolution of e-commerce using Walmart versus Amazon as a reflection of what has been going on in the battle between retailers and e-tailers.

Review of prior e-tailing columns the first column was written in 2013 (1) and discussed how Amazon had become the “on-line fulfillment champ” because it successfully innovated warehousing to do large-scale unit-pick, unit-pack and unitshipping to support parcel home delivery of on-line orders. The next (2) was about the 2015 Christmas e-commerce mishaps that caused many presents to (embarrassingly) not be delivered on-time to be put under the Christmas trees. The third (3) discussed the need for retailers to do a better job of e-commerce innovation. While they were leveraging and retrofitting legacy brick-and mortar processes and infrastructure, they were struggling to compete against Amazon’s (built from scratch) on-line e-commerce operations; as well as its distributed order management (DOM) capabilities.

In 2016 (4) I discussed three basic ways retailers can get goods to consumers: 1) shelf sales; 2) online ordering with home delivery; and 3) online ordering with pickup. The first is Walmart’s forte; as it has the most efficient retail supply chain ever. It is based on a capital- intensive infrastructure for pallet-based picking, packing and shipping. Amazon would have to go through great expense to effectively compete against that model.

However, on-line ordering with home delivery—the second approach—is Amazon’s forte and Walmart continues to be challenged to compete effectively. The third way, involving in-store pick-up, plays to Walmart’s strengths; Amazon will be challenged to effectively compete against its chain of stores.

 


Subscribe to Supply Chain Management Review Magazine!

Subscribe today. Don't Miss Out!
Get in-depth coverage from industry experts with proven techniques for cutting supply chain costs and case studies in supply chain best practices.
Start Your Subscription Today!

Article Topics

Amazon · E-Commerce · InSights · All Topics
Latest Whitepaper
The Digital Supply Network: The Era of Supply Chain Visibility and Tracking
Supply chain innovation will determine which companies succeed as traditional practices are disrupted.
Download Today!
From the November 2018
The combined forces of a strong economy, e-commerce growth and a tight labor market are making it more important for distribution center (DC) operations to find ways to make their existing infrastructure and people more productive. Software and automation continue to prove to be a vital part of the solution.
Shining a light on the “black box” of transportation
Does Artificial Intelligence (AI) -enabled demand forecasting improve supply chain efficiency?
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!


Latest Webcast
Leveraging the Internet of Things (IoT) in Manufacturing
Is Digital Transformation a risk or an opportunity? This webinar will detail Manufacturing industry challenges and how using IoT can address these challenges through optimizing logistics, improving processes and gaining meaningful insights.
Register Today!
EDITORS' PICKS
Global Kuehne + Nagel Indicators Signal Global Supply Chain Resilience
So far this year, international merchandise trade has risen by 10.6%. Emerging markets and North...
A.T. Kearney’s Global Business Policy Council Predictions Released
GBPC’s 10 major predictions, fleshed out in the study, are based on continuous scanning of the...

New Research Indicates Greener Supply Chains Mean More Profit
Transparency is key when selecting new suppliers as 85% of businesses want to achieve a...
New Survey Measures Potential Impact of Tariffs on U.S. Supply Chains
The proportion of total output produced abroad is meanwhile expected to rise very marginally.