Do faulty supply chains undermine trust?
The 2016 Edelman Trust Barometer finds global trust inequality is growing.
The 2016 Edelman Trust Barometer reveals the largest ever trust gap (12 points) between the informed public and mass population, driven by income inequality and divergent expectations of the future. Faulty supply chains are also likely to figure into the equation.
While trust levels among informed publics are the highest ever in 16 years, trust is below 50% for the mass population in over 60% of the countries surveyed, having barely moved since the Great Recession. The trust disparity has widened and is now at double-digit levels in more than half of the countries surveyed. The U.S. presents the largest divide at nearly 20 points followed by the UK (17 points), France (16 points) and India (16 points).
“We are now observing the inequality of trust around the world,” observes Richard Edelman, president and CEO of Edelman. “This brings a number of potential consequences, including the rise of populist politicians, the blocking of innovation, and the onset of protectionism and nativism.”
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The 2016 Edelman Trust Barometer reveals the largest ever trust gap (12 points) between the informed public and mass population, driven by income inequality and divergent expectations of the future. Faulty supply chains are also likely to figure into the equation.
While trust levels among informed publics are the highest ever in 16 years, trust is below 50% for the mass population in over 60% of the countries surveyed, having barely moved since the Great Recession. The trust disparity has widened and is now at double-digit levels in more than half of the countries surveyed. The U.S. presents the largest divide at nearly 20 points followed by the UK (17 points), France (16 points) and India (16 points).
“We are now observing the inequality of trust around the world,” observes Richard Edelman, president and CEO of Edelman. “This brings a number of potential consequences, including the rise of populist politicians, the blocking of innovation, and the onset of protectionism and nativism.”
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About the Author
Patrick Burnson, Executive Editor Mr. Burnson is a widely-published writer and editor specializing in international trade, global logistics, and supply chain management. He is based in San Francisco, where he provides a Pacific Rim perspective on industry trends and forecasts. He may be reached at his downtown office: [email protected].Subscribe to Supply Chain Management Review Magazine!
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