Login



For PLUS+ subscription assistance, contact customer service.

Not a PLUS+ Subscriber?

Become a PLUS+ Subscriber today and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access
  • 7 Magazine Issues per Year
  • Companion Digital Editions
  • Digital Edition Archives
  • Bonus Email Newsletters

Subscribe Today!

Premium access to exclusive online content, companion digital editions, magazine issues and email newsletters.

Subscribe Now.


Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2009.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $109/year*. Begin yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

For assistance with your PLUS+ subscription, contact customer service.

* Prices higher for subscriptions outside the USA.

PLUS+ Customer Service Support


Customer service for all PLUS+ subscribers is available Mon-Fri, 9am-5pm Eastern time.

Email: [email protected]
Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)
Mail: PO Box 1496, Framingham MA 01701-1496, USA



You have been logged out of PLUS+


For PLUS+ subscription assistance, contact customer service.

Need to access our premium PLUS+ Content?
Upgrade your subscription now.


Our records show that you are currently receiving a free subscription to Supply Chain Management Review magazine, or your subscription has expired. To access our premium content, you need to upgrade your subscription to our PLUS+ status.

To upgrade your subscription account, please contact customer service at:

Email: [email protected] Phone: 1-800-598-6067 (1-508-663-1500 x294 outside USA)

Become a PLUS+ subscriber and you'll get access to all Supply Chain Management Review premium content including:

  • Full Web Access. All feature articles, bonus reports and industry research through scmr.com.

  • 7 Magazine Issues per year of Supply Chain Management Review magazine.

  • Companion Digital Editions. Searchable replicas of each magazine issue. Read them in any web browser. Delivered by email faster than printed issues.

  • Digital Editions Archives. Every article, every chart and every table as it appeared in the magazine for all archive issues back to 2010.

  • Bonus email newsletters. Add convenient weekly and monthly email newsletters to your subscription to keep your finger on the pulse of the industry.

PLUS+ subscriptions start as low as $129/year*. Start yours now.
That's less than $0.36 per day for access to information that you can use year-round to better manage your entire global supply chain.

This content is available for PLUS+ subscribers.


Already a PLUS+ subscriber?


To begin or upgrade your subscription, Become a PLUS+ subscriber now.

For assistance with your PLUS+ subscription, contact customer service.

Sorry, but your login to PLUS+ has failed.


Please recheck your login information and resubmit below.



For PLUS+ subscription assistance, contact customer service.

Delivering on the Promise of Clean Energy

As the search for news forms of energy intensifies, supply chain professionals are presented with an unprecedented challenge and opportunity: To apply their managerial and analytical skills in delivering this energy to the end consumers. How effectively they respond may ultimately determine whether—and when—the promise of green energy finally gets fulfilled.

By ·

The surge in green energy investments is the modern equivalent of the Gold Rush. Researchers and entrepreneurs are exploring new frontiers from the windy Great Plains to the sunny Southwest in search of the mother lode. And like the original rush, this one is dominated by the challenges of turning a natural resource into a commercial proposition. However, an important part of very effort to deliver new forms of energy has been largely overlooked: the vital role of supply chain management.

Not even supply chain professionals are fully aware of the need to apply the analytical and managerial skills they routinely deploy to the delivery of green energy. For example, renewable resources such as wind and solar are, by nature, intermittent and located far away form consumer demand. In other words, the supply chain is often in the wrong place at the wrong time. Supply chain professionals have been addressing these mismatches for as long as their profession has existed.

For understandable reasons, the green energy effort is centered on how to generate supplies and on consumer applications such as hybrid or fuel cell vehicles.  But before green energy can become a viable alternative to fossil fuels, we need to address the issue of how it can be delivered reliably and cost effectively to end consumers. This is where the supply chain comes in.

This complete article is available to subscribers only.
Click on Log In Now at the top of this article for full access.
Or, Start your PLUS+ subscription for instant access.
By ·
Download Article PDF

The surge in green energy investments is the modern equivalent of the Gold Rush. Researchers and entrepreneurs are exploring new frontiers from the windy Great Plains to the sunny Southwest in search of the mother lode. And like the original rush, this one is dominated by the challenges of turning a natural resource into a commercial proposition. However, an important part of very effort to deliver new forms of energy has been largely overlooked: the vital role of supply chain management.

Not even supply chain professionals are fully aware of the need to apply the analytical and managerial skills they routinely deploy to the delivery of green energy. For example, renewable resources such as wind and solar are, by nature, intermittent and located far away form consumer demand. In other words, the supply chain is often in the wrong place at the wrong time. Supply chain professionals have been addressing these mismatches for as long as their profession has existed.

For understandable reasons, the green energy effort is centered on how to generate supplies and on consumer applications such as hybrid or fuel cell vehicles.  But before green energy can become a viable alternative to fossil fuels, we need to address the issue of how it can be delivered reliably and cost effectively to end consumers. This is where the supply chain comes in.

SUBSCRIBERS: Click here to download PDF of the full article.

Subscribe to Supply Chain Management Review Magazine!

Subscribe today. Don't Miss Out!
Get in-depth coverage from industry experts with proven techniques for cutting supply chain costs and case studies in supply chain best practices.
Start Your Subscription Today!

Latest Whitepaper
Supply Chain Planning with Prescriptive Analytics
Technology Enables a More Effective Process
Download Today!
From the September-October 2018
This month’s issue will help you in your job of staying ahead of the pack, following the leaders and, with luck, blazing the next trail.
The 2018 Supply Chain Top 25: Follow the leaders
NextGen technologies: Building the supply chains of the future
View More From this Issue
Subscribe to Our Email Newsletter
Sign up today to receive our FREE, weekly email newsletter!


Latest Webcast
See Your Supply Chain Like Never Before
How do the world's top supply chains see further and act faster? Many of them are gaining an understanding of how their supply chain flows are tied to outcomes to stay ahead of problems, and gain whole new efficiencies. Attend this webinar to learn more.
Register Today!
EDITORS' PICKS
Supply Chain Managers Hoping to See Rebound in Global Ocean Cargo Container Sector
The continued rise in fuel prices and chartering rates had a negative impact on the earnings of the...
APICS Awards of Excellence Salutes Prominent Supply Chain Leaders
APICS CEO Abe Eshkenazi noted that there was a “record-breaking” number of nominations in four...

How Inbound Logistics Networks Can Be a New Source of Savings
A capstone research project sponsored by a major CPG company looks at how different supply network...
Damco’s Supply Chain Services Under Maersk Banner Will Be Tracked Closely by Managers
Industry analysts have greeted the news with mixed forecasts....