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Creating Entrepreneurial Supply Chains

Entrepreneurs are widely known for their ability to conceive and generate innovative ideas that lead to business growth and profitability. Is there any reason why companies cannot apply the same entrepreneurial spirit to their supply chains? The author of a new book on that subject says no. Here’s his recipe for creating entrepreneurial supply chains.
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By Dr. William B. Lee
Dr. William B. Lee is a consultant and corporate educator in supply chain management. This article is based on his latest book, Creating Entrepreneurial Supply Chains: A Guide to Innovation and Growth (J. Ross Publishing, 2012). He can be reached at .(JavaScript must be enabled to view this email address).
May 07, 2012

The notion that the elements of supply chains—from suppliers’ suppliers to customers’ customers—can be used in an entrepreneurial manner is a powerful one. We call this emerging concept entrepreneurial supply chains, and we believe that companies should aggressively implement and practice it.  But because it is a new concept, perhaps we need to set the stage to explain just
what we mean.

What is an entrepreneur? An entrepreneur begins a business with fresh ideas that hold opportunity for profit and growth. The entrepreneur obtains resources, begins the venture, bears the risks, and reaps the payoff or suffers the loss. The business can be a start-up or a unit of an established venture. Further, entrepreneurial activities can be “replicative” or “innovative” in nature. The vast majority are in the replicative category because they reproduce or closely follow past successes. But even replicative entrepreneurial initiatives originated with innovative ideas. McDonald’s and Starbucks are classic examples of replicative entrepreneurship,  though they both began with innovative ideas.

Innovative entrepreneurial activities — and the leaders behind them — represent truly new ideas and leadership models. Steve Jobs is a perfect example. Jobs’ brand of innovative entrepreneurship has not yet moved into the replicative arena. With his untimely death, only time will tell when or if that happens. For the purposes of our discussion, we include both the innovative and replicative types of entrepreneurial supply chains.

What are entrepreneurial supply chains?  Entrepreneurial supply chains go beyond the traditional focus on cost, quality, and delivery to also embrace innovation and growth. Entrepreneurial supply chains connect customers’ customers with suppliers’ suppliers. They are designed to achieve growth in the enterprise by recognizing and responding to needs and opportunities that call for growth-focused responses. Note upfront, though, that moving from a traditional to an entrepreneurial supply chain is not always easy. It demands major shifts in mindsets.

Entrepreneurial supply chains typically follow one of three “paths” that can be described as follows:

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The notion that the elements of supply chains—from suppliers’ suppliers to customers’ customers—can be used in an entrepreneurial manner is a powerful one. We call this emerging concept entrepreneurial supply chains, and we believe that companies should aggressively implement and practice it.  But because it is a new concept, perhaps we need to set the stage to explain just
what we mean.

What is an entrepreneur? An entrepreneur begins a business with fresh ideas that hold opportunity for profit and growth. The entrepreneur obtains resources, begins the venture, bears the risks, and reaps the payoff or suffers the loss. The business can be a start-up or a unit of an established venture. Further, entrepreneurial activities can be “replicative” or “innovative” in nature. The vast majority are in the replicative category because they reproduce or closely follow past successes. But even replicative entrepreneurial initiatives originated with innovative ideas. McDonald’s and Starbucks are classic examples of replicative entrepreneurship,  though they both began with innovative ideas.

Innovative entrepreneurial activities — and the leaders behind them — represent truly new ideas and leadership models. Steve Jobs is a perfect example. Jobs’ brand of innovative entrepreneurship has not yet moved into the replicative arena. With his untimely death, only time will tell when or if that happens. For the purposes of our discussion, we include both the innovative and replicative types of entrepreneurial supply chains.

What are entrepreneurial supply chains?  Entrepreneurial supply chains go beyond the traditional focus on cost, quality, and delivery to also embrace innovation and growth. Entrepreneurial supply chains connect customers’ customers with suppliers’ suppliers. They are designed to achieve growth in the enterprise by recognizing and responding to needs and opportunities that call for growth-focused responses. Note upfront, though, that moving from a traditional to an entrepreneurial supply chain is not always easy. It demands major shifts in mindsets.

Entrepreneurial supply chains typically follow one of three “paths” that can be described as follows:

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· MayJune 2012 · All topics

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