RFID integrators need to brace for shifting market

Technology Briefing 1/31/08 -- Supply Chain Management Review, 1/30/2008 6:23:00 AM

According to ABI Research, the market for RFID has changed significantly and integrators will have to “think about repositioning themselves.” Pete Poorman, author of “RFID Integration Services Markets” from ABI, notes that vendors are doubling down on their technology expertise. They are involved in repositioning themselves from being frontline solution providers to taking at second-tier role. “Companies choosing to remain technology-focused are looking to channels to provide the deep vertical market knowledge,” says Poorman. The key message this sends to integrators is: You can’t stay where you are – they highly valued technical knowledge you deliver today will become more common as tomes passes and it will ultimately be embedded in products.

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