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9th Annual Global Supply Chain Survey

This year’s survey focused on the progress being made across three capabilities that are essential to supply chain success today —visibility, analytics, and flexibility. As in past surveys, clear levels of competency emerged among the respondents. We’ve termed them the leaders, followers, and laggards. And it’s not surprising that the leaders’ superior performance in these key areas translates directly to competitive advantage.
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By Morgan L. Swink, Ronald R. Johnson, and Francis J. Quinn
.(JavaScript must be enabled to view this email address) is the Eunice and James L. West Chair Professor of Supply Chain Management at the Neeley Business School at TCU.

.(JavaScript must be enabled to view this email address) is a partner in CSC’s Global Business Services National Supply Chain.

.(JavaScript must be enabled to view this email address) is editorial director of Supply Chain Management Review.
March 06, 2012

This year’s survey focused on the progress being made across three capabilities that are essential to supply chain success today —visibility, analytics, and flexibility. As in past surveys, clear levels of competency emerged among the respondents. We’ve termed them the leaders, followers, and laggards. And it’s not surprising that the leaders’ superior performance in these key areas translates directly to competitive advantage.

Supply chain managers are key contributors to stabilizing the abrupt economic changes. They do this by aggressively managing costs and crafting a flexible supply chain to retain market share through increasing customer service. In this year’s Global Survey of Supply Chain Progress1 we see a continuing role of supply chain managers as the economy rebounds. This ninth annual survey explored three factors that we believe will be critical to companies’ abilities to capitalize on growth opportunities: these factors are visibility, analytics, and flexibility.

The survey results do indeed show that supply chain leaders are building systems and developing partnerships that give them greater depth of visibility into a wider set of factors. Equally important, however, these leaders know what to do with the vast amounts of information that their visibility systems provide. First, they possess the analytical capabilities to make sense of the information. Second, they possess the flexibility needed to respond to new needs and opportunities uncovered by their analytical tools. Combining these areas of expertise creates a formidable and responsive supply chain. Our data show that firms who are taking these initiatives are outperforming their rivals in many dimensions, including both growth and profit.

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This year’s survey focused on the progress being made across three capabilities that are essential to supply chain success today —visibility, analytics, and flexibility. As in past surveys, clear levels of competency emerged among the respondents. We’ve termed them the leaders, followers, and laggards. And it’s not surprising that the leaders’ superior performance in these key areas translates directly to competitive advantage.

Supply chain managers are key contributors to stabilizing the abrupt economic changes. They do this by aggressively managing costs and crafting a flexible supply chain to retain market share through increasing customer service. In this year’s Global Survey of Supply Chain Progress1 we see a continuing role of supply chain managers as the economy rebounds. This ninth annual survey explored three factors that we believe will be critical to companies’ abilities to capitalize on growth opportunities: these factors are visibility, analytics, and flexibility.

The survey results do indeed show that supply chain leaders are building systems and developing partnerships that give them greater depth of visibility into a wider set of factors. Equally important, however, these leaders know what to do with the vast amounts of information that their visibility systems provide. First, they possess the analytical capabilities to make sense of the information. Second, they possess the flexibility needed to respond to new needs and opportunities uncovered by their analytical tools. Combining these areas of expertise creates a formidable and responsive supply chain. Our data show that firms who are taking these initiatives are outperforming their rivals in many dimensions, including both growth and profit.

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