November 2015
By now, I’m guessing that everyone has seen Matthew McConaughey’s commercials for Lincoln, especially the one for the hybrid. “It’s not about huggin’ trees,” he tells us as he looks wistfully into the horizon. “It’s not about bein’ wasteful either. You just gotta find that balance.” Whether or not you think they’re cheesy (my wife is not a fan), McConaughey’s lines are spot on for this month’s issue of Supply Chain Management Review, which takes what we hope is a balanced look at sustainability in the supply chain.
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