What’s the difference between us and our competitors? Our people!” I can’t think of an organization that doesn’t publicly state that its people are its most important asset. Yet, anyone who has been in the workforce for any length of time knows that when the rubber hits the road—or something else hits the fan—people are usually the first casualty of cost cutting. It’s far easier to free up your talent for “other opportunities” than it is to close a plant or sell a fleet of trucks. Not a subscriber?

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