Integration is one of those topics we’ve been hearing about, and writing about, from the very beginning. In our first few years of publication in the late 1990s, the focus was on internal integration— how well the logistics and supply chain functions were coordinated with other parts of the organization like procurement and sales and marketing. The need to integrate the supply chain with other key parts of the organization is not a new idea. But in a day when companies are struggling to compete in a complex, global marketplace, this fundamental building block of success can be easily overlooked. It shouldn’t be. Not a subscriber?

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